Four Massage Trends for 2023
With the new year fast approaching, the eyes of the massage therapy world are already looking towards what's hot and what's not in 2023. Let’s take a look at the Top 5 Trends in massage for the coming year.
Massage Tech
Percussive therapy has become a big thing with the rise of brands like Theragun, which is set to continue in the new year. Vibrating foam rollers, wobbly massage balls and power plates that’ll shake your tailfeather in ways you didn't know possible. Add to these premium products, such as recovery boots for the serious (and well-off) weekend warriors amongst you, and your Christmas list looks pretty awesome!
Nuru Massage
The adult movie business has a lot to answer for here, but it’s undeniable that the fastest-growing niche massage in 2023 is Nuru Massage. The therapy is performed naked and utilises a special slippery gel from the same Nori Seaweed you wrap your sushi in. Thankfully for everyone involved, it’s completely odourless and transparent, so won't make a mess of your bedsheets should you want to try this at home or have the masseuse come to you.
CBD Massage
CBD massage won't get you high, but it will profoundly affect your muscles and sleep quality. Perfect for relaxing tight muscles, increasing blood flow and decreasing anxiety, this wonder product has already conquered the world in various other formats. In 2023 we expect to see CBD massage oils become big news.
Workplace Massage
As big corporations cajole their workforce back into the office post-Covid-19, in-house perks become big news. Free gym memberships, pizza Fridays and visiting masseuses ready to caress the stress out of exhausted worker bees. Perks like this are a considerable part of companies' employee engagement and retention strategy, so if you’re an office worker, ensure your company is doing enough to keep you happy. No Nuru in the office, though, please!
So there you have it. Do you have any ideas that you’d like to add to this list? For a more exhaustive list, check out this 19 Massage Trends for 2023 article on the Tantric Collective London website.
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