If it comes with a manual, it’s not worth your time

We live in a world which concerns me with an impenetrable confusion of forms, colors and noises. I can’t help but ask myself that what we are designing here at Eulerity is good design or not?

It’s easier to find the answer if we were dealing with the physical world in which something when designed well, holds the attention of the eye and also serves its’ purpose organically. It almost never needs a set of instructions on how to engage. That is the beauty of good design. Ridiculously intuitive….

The same can be extended to how we design products in the digital world. Living by the 9 commandments of industrial design are quintessential to build a quality software product which gives it’s users both the pleasure of form and function.

Below are the 9 rules we follow in design while making our products at Eulerity, ridiculously intuitive.

1. Starts with an innovative product

New technologies are always offering new opportunities for innovative design. Innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2. Goal is to make the product useful

A product should be built to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

3. Good design is beautiful

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. Only well-executed objects can be beautiful.

4. Helps to understand the product

Design should clarify the product’s structure. Better still, it can make the product talk. It needs to be self-explanatory.

5. Unobtrusive

Products we design are tools. They are neither decorative objects nor works of art. Their design is both neutral and restrained, to leave room for the user’s self-expression.

6. Honest

One should never attempt to design a product more innovative, powerful or valuable than it really is. We must never attempt to manipulate the consumer with promises that cannot be kept.

7. Design should stand the test of time.

We should always avoid being a fad and therefore our designs should never appear antiquated. It should be usable even in today’s throwaway society.

8. Thorough down to the last detail

Nothing we design is arbitrary or left to chance. Care and accuracy in the design process show respect towards our user.

9. Ultimately, it is as little design as possible

Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

So next time when you design something, lets just keep it pure and simple.

Tanuj Joshi

CEO — LNRD by Eulerity

tanuj@eulerity.com