Tao ZhanginClear as MudHow to Make Your Pursue of Social Cause TrustworthyIn an age of instantaneous visibility, sharing and viral-ity social media presents a unique opportunity for brands to simultaneously…May 2, 2016May 2, 2016
Tao ZhanginClear as MudSocial media is a 🛠, so use it wisely at 🏢Just like 🚲, 🚗, ✈️, and 🚝, social media is another 🛠 made to help 👨👩👧👦. Unlike 🌞, social media does not have to appear every 🗓…Apr 19, 2016Apr 19, 2016
Tao ZhanginClear as MudA Brilliant Crisis Management Story from the Chinese Entertainment IndustryThis story is meant to demonstrate the importance of choosing the right spokesman during a crisis communication.Apr 12, 2016Apr 12, 2016
Tao ZhanginClear as MudPepperoni Pilsner beer from Pizza HutFunny people don’t want to miss the April Fools’ Day, neither do fun brands.Apr 5, 2016Apr 5, 2016
Tao ZhanginClear as MudNeed to fill the blanks. Any suggestions?The key message is that life in Sloan is colorful yet challenging. The social media platform is Facebook. The format is a combination of…Mar 7, 2016Mar 7, 2016
Tao ZhanginClear as MudOh, and Timing!Nowadays, to have a social media presence has almost become a must for companies, especially big ones targeting at younger consumers…Mar 1, 2016Mar 1, 2016
Tao ZhanginClear as MudHilton doesn’t need another album for its hotel rooms on PinterestHilton Hotels and Resorts has an Pinterest account. The presense is smart but the content is boring — basically, it’s another album for its…Feb 23, 2016Feb 23, 2016
Tao ZhanginClear as MudWhy MYoTee took China by storm?In 2014, a cartoon avatar collage app went viral in China. Overnight, cartoon avatars generated by a collage app called MYoTee flooded…Feb 15, 2016Feb 15, 2016