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Taos Edmondson
Taos Edmondson

119 Followers

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Published in dmg ventures

·Jan 17

Venture capital, done differently: dmg ventures’ unique model for bridging the start-up ecosystem and mass consumerism

Having just passed the 18-month mark at dmg ventures, I wanted to take time to reflect on my thoughts about the dmg ventures platform, and how those thoughts have evolved since I joined. I confess that I had not heard of dmg ventures prior to coming across the role that…

About

10 min read

Venture capital, done differently: dmg ventures’ unique model for bridging the start-up ecosystem…
Venture capital, done differently: dmg ventures’ unique model for bridging the start-up ecosystem…
About

10 min read


Published in dmg ventures

·Jan 3

UK consumer VCs: who they are, what they invest in, and how to reach them

Fundraising is tough at the best of times. It’s especially tough at the moment, with a gloomy macroeconomic outlook biting the start-up ecosystem hard. And it’s even more tough if you happen to be building, and raising money for, a B2C start-up. Many sector agnostic funds are steering clear of…

How To

8 min read

UK consumer VCs: who they are, what they invest in, and how to reach them
UK consumer VCs: who they are, what they invest in, and how to reach them
How To

8 min read


Published in dmg ventures

·Nov 14, 2022

Why we invested in pet insurance platform, Napo

SPOILER ALERT: Napo is an absolutely fantastic business. If you haven’t heard about them yet, you will soon. My one gripe is that the company name does not lend itself to any obvious puns that I can think of. …

Venture Capital

6 min read

Why we invested in pet insurance platform, Napo
Why we invested in pet insurance platform, Napo
Venture Capital

6 min read


Published in dmg ventures

·Sep 28, 2022

Web3: do mainstream consumers care, and what does this mean for a discerning consumer VC?

Like most things, the internet is a moving feast. In recent years, the evolution of the web has been segmented into three phases by those interested in such things; ‘read’ (Web1), ‘read-write’ (Web2) and ‘read-write-own’ (Web3). The latter phase being premised on decentralisation and powered by blockchain technologies. This framework…

Venture Capital

17 min read

Web3: do mainstream consumers care, and what does this mean for a discerning consumer VC?
Web3: do mainstream consumers care, and what does this mean for a discerning consumer VC?
Venture Capital

17 min read


Published in dmg ventures

·Sep 8, 2022

Cutting the CAC: a field guide to start-up and VC jargon

Most of us succumb to using jargon, either through a desire to make ourselves sound more intelligent, to help navigate nuanced topics or through general osmosis, or a bit of all three (👋 guilty!). Jargon is particularly prevalent within in the start-up ecosystem. Indeed, start-up jargon includes Inception-like jargon-within-jargon, such…

Venture Capital

21 min read

Cutting the CAC: a field guide to start-up and VC jargon
Cutting the CAC: a field guide to start-up and VC jargon
Venture Capital

21 min read


Published in dmg ventures

·Aug 5, 2022

Sequoia, eat your heart out: why we invested in a real (Urban) Legend

Our friends at Sequoia famously profess to invest in ‘legendary’ companies. And, to be fair to them, they’v not done a bad job of doing just that. However, we’ve gone one step further! In Summer 2022, dmg ventures closed an investment into Urban Legend, alongside a number of other leading…

Investment

5 min read

Sequoia, eat your heart out: why we invested in a real (Urban) Legend
Sequoia, eat your heart out: why we invested in a real (Urban) Legend
Investment

5 min read


Published in dmg ventures

·Jun 9, 2022

From meet to term sheet: guiding investors through your fundraise funnel at Seed & Series A

Taking a potential investor from initial outreach to term sheet is a dance. A psychological and emotional dance. Thankfully, it doesn’t involve any actual dancing, else my budding VC career would be over. Soft skills form the bedrock of this dance, particularly at Seed and Series A. …

How To

11 min read

From meet to term sheet: guiding investors through your fundraise funnel at Seed & Series A
From meet to term sheet: guiding investors through your fundraise funnel at Seed & Series A
How To

11 min read


Published in dmg ventures

·Mar 3, 2022

Easing the fundraising farce at Seed & Series A: preparation

Fundraising sucks. It takes huge amount of time, effort and (often and ironically) money to raise money from venture capitalists and other start-up investors. And, even then, many fundraising processes end in failure. The problem is particularly acute at Seed and Series A. Although hard to quantify, only a small…

Startup

11 min read

Easing the fundraising farce at Seed & Series A: preparation
Easing the fundraising farce at Seed & Series A: preparation
Startup

11 min read


Published in dmg ventures

·Feb 15, 2022

Why we invested in D2C stationery brand, Papier

‘Lovely products, lovely brand.’ This is the reaction you get from pretty much everyone when you mention Papier to them. And it’s nigh on impossible to argue with that verdict. Papier is a business that the dmg ventures team has known for a while, both as customers and as potential…

Venture Capital

6 min read

Why we invested in D2C stationery brand, Papier
Why we invested in D2C stationery brand, Papier
Venture Capital

6 min read


Published in dmg ventures

·Jan 20, 2022

Why we invested in saving and investment super-app, Plum

Warning: this blog may contain traces of the word ‘investment’. In October 2021, dmg ventures completed an investment into Plum, the super-app taking Europe by storm. Sourced by Manuel through our comrades at VentureFriends, this marked the first new investment I had worked on end-to-end at dmg ventures. …

Venture Capital

6 min read

Why we invested in saving and investment super-app, Plum
Why we invested in saving and investment super-app, Plum
Venture Capital

6 min read

Taos Edmondson

Taos Edmondson

119 Followers

Consumer sector VC and operator. Stoke City lover. The Stage founder.

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