Comme chaque année, la Mobile Marketing Association publie les résultats de son septième baromètre sur le marché français du mobile. On y a apprend des informations très intéressantes comme le fait qu’on dénombre 29,4 millions de mobinautes en France (soit 53,8% de la population). On y apprend aussi que 17,6…

A recent study by Google and Ipsos confirms the interest to provide direct phone call after a mobile search, the latter now being a powerful marketing channel. This study reveals the relevance of the Click-to-Call button (literally “click to call”) on results pages when searching via mobile. This is true for both organic results for sponsored or sponsored links.

The study was conducted among 3000 users who have recently conducted research on mobile before making a purchase in one of the following 7 areas: travel, food, retail, finance, automobile, outreach and technology.

The result is clear: the button Click-to-Call seems to encourage interaction. Indeed, 70% of mobile users have…

Taoufik

CEO,co-founder & voice of @callr. Photographer and Milanista© since ever...

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