TapFuseCollaboration: a new approach to organising successful eventsWhy event tech companies should start to see beyond the ‘tech’ part and take a more strategic approach to meeting planning, implementation…Aug 16, 2017Aug 16, 2017
TapFuseinTalking Event TechEvent networking: meeting the audience expectationsIf a couple of years ago the principal reasons for attending events were mostly educational, nowadays networking and interaction with the…Jul 25, 2017Jul 25, 2017
TapFuseinTalking Event TechWhy, How and What? Audience engagement in actionToday, it seems the event industry is mostly talking about audience engagement and ways of increasing it. However, only a few are asking…Jul 12, 2017Jul 12, 2017
TapFuseinMarketing And Growth HackingFour characteristics of a good presentation (inspired by TED)A famous name on stage doesn’t guarantee a great speech. After all, a memorable presentation is not so much about who is giving a talk, but…Jun 28, 2017Jun 28, 2017
TapFuseinTalking Event TechThe ever shortening attention span. Are attendees affected?It will take you approximately 7 minutes to read this article. However, taking into account the fact that the human attention span in…Jun 14, 2017Jun 14, 2017
TapFuseinTalking Event TechCreating engaging meetings: inform, educate, entertain through event techIn pursuit of results, events are changing and adapting to capture the ever shortening attention span of the modern attendee. Organisers…May 31, 2017May 31, 2017
TapFuseinMarketing And Growth HackingWhy does event sponsorship fail?Many brands see event sponsorship as a way to increase visibility, build a good reputation and strengthen customer relationships. Although…May 17, 2017May 17, 2017
TapFuseinTalking Event TechSponsorship as a partnershipSponsorship seems to retain its position as one of the most effective marketing tactics. This is clearly seen by looking at the growing…Apr 25, 2017Apr 25, 2017
TapFuseinTalking Event TechWhy less is more when it comes to event technologyEvery action has an opposite reaction or, in other words, if you push something it may push back. This, of course, is a very simplified…Apr 10, 2017Apr 10, 2017
TapFuseinTalking Event TechAttendees’ engagement matters. From ROI to ROEIt is difficult to underestimate the advantages of live events as marketing channels. Events facilitate communication between brands and…Apr 7, 2017Apr 7, 2017
