If a couple of years ago the principal reasons for attending events were mostly educational, nowadays networking and interaction with the people who work in the same field, as well as collaborative problem solving is what gives conferences real value. Undoubtedly, learning is still important, but having a chance to meet great people, who can help you grow professionally, often works in synergy with the benefits of educational sessions for many attendees.

This change in attendees’ preferences together with the development of technologies that facilitate networking, has transformed live events and made planners rethink and redesign their approach to organising…

Today, it seems the event industry is mostly talking about audience engagement and ways of increasing it. However, only a few are asking the question — WHY increase it in first place? Engaging attendees became the main goal for many meeting organisers. In pursuit of more immersive experiences, more interactions and more of everything, people forget that engagement is only a means to an end and not an end in itself.

WHY

The word “engagement” itself is often overused and depending on the meeting goals it could mean completely different things. For example, how do you understand engagement in the…

A famous name on stage doesn’t guarantee a great speech. After all, a memorable presentation is not so much about who is giving a talk, but rather how the talk is going to deliver the ideas effectively. Once the purpose of your next event is defined and the topics are selected, you must have a clear idea of what you want your speakers to talk about.

The success of the presentations doesn’t depend solely on those who are giving a speech. As an event organiser you are also responsible for what is happening on stage. Therefore, in order to provide…

It will take you approximately 7 minutes to read this article. However, taking into account the fact that the human attention span in modern society is on a downward spiral, chances are you might not reach the end of this post without becoming distracted.

Researchers state that since the mobile revolution, our attention spans have fallen to 8 seconds. Can we really only focus on a task for such a short period of time? …

In pursuit of results, events are changing and adapting to capture the ever shortening attention span of the modern attendee. Organisers try to impress the audience by involving all the senses and conferences are being transformed into captivating real-time experiences.

Today’s business meetings tend to integrate the elements of trade shows and exhibitions to spark excitement and create interest of visitors and consequently generate more business opportunities. Moreover, festivalisation of meetings together with the creation of multi-industry experiences is another new way of engaging the audience. Organisers mix serious B2B meetings with the elements of entertainment specific to festivals to…

Many brands see event sponsorship as a way to increase visibility, build a good reputation and strengthen customer relationships. Although sponsoring a conference or a trade show can bring immense benefits to business owners, often the results of the investment do not meet one’s expectations.

In this article, we are going to look at the most common causes of a failed sponsorship and look at ways of avoiding them. But first, let us try to determine when sponsorship should be considered a failure.

The Return on Investment is a good indicator of event success, although at times difficult to measure…

Sponsorship seems to retain its position as one of the most effective marketing tactics. This is clearly seen by looking at the growing global sponsorship expenditure. According to the report, the amount spent on sponsorship worldwide exceeded 60 billion dollars in 2016 and is projected to rise by 4.5% in 2017. Moreover, the expenditure has been constantly increasing over the last eight years. If companies are prepared to invest such vast amounts of money into this form of marketing the return they expect to receive must be worth it.

Nowadays, the value of the brand is determined by the loyalty…

Every action has an opposite reaction or, in other words, if you push something it may push back. This, of course, is a very simplified description of Newton’s third law. The truth is, this law can be applied to our daily encounters and not just the physical forces surrounding us. Throughout history the above rule proved us right again and again through social and political movements, tendencies in art and literature or trends in fashion and design.

Minimalism, as an artistic movement, was no exception. The style originated with the American visual art in the 1960s and emerged as a…