Aug 16, 2017Collaboration: a new approach to organising successful eventsWhy event tech companies should start to see beyond the ‘tech’ part and take a more strategic approach to meeting planning, implementation and evaluation through joining their efforts. — It’s hard to imagine that only a couple of years ago event technology was in its infancy, as today the event market is oversaturated with innovations and novel tech companies. Latest solutions are all aimed at making the life of event professionals easier. However, sometimes the abundance of suppliers can…Events5 min read
Published in Talking Event Tech·Jul 25, 2017Event networking: meeting the audience expectationsIf a couple of years ago the principal reasons for attending events were mostly educational, nowadays networking and interaction with the people who work in the same field, as well as collaborative problem solving is what gives conferences real value. …Event Planning5 min read
Published in Talking Event Tech·Jul 12, 2017Why, How and What? Audience engagement in actionToday, it seems the event industry is mostly talking about audience engagement and ways of increasing it. However, only a few are asking the question — WHY increase it in first place? Engaging attendees became the main goal for many meeting organisers. …Events4 min read
Published in Marketing And Growth Hacking·Jun 28, 2017Four characteristics of a good presentation (inspired by TED)A famous name on stage doesn’t guarantee a great speech. After all, a memorable presentation is not so much about who is giving a talk, but rather how the talk is going to deliver the ideas effectively. Once the purpose of your next event is defined and the topics are…Public Speaking4 min read
Published in Talking Event Tech·Jun 14, 2017The ever shortening attention span. Are attendees affected?It will take you approximately 7 minutes to read this article. However, taking into account the fact that the human attention span in modern society is on a downward spiral, chances are you might not reach the end of this post without becoming distracted. Researchers state that since the mobile…Attention Span6 min read
Published in Talking Event Tech·May 31, 2017Creating engaging meetings: inform, educate, entertain through event techIn pursuit of results, events are changing and adapting to capture the ever shortening attention span of the modern attendee. Organisers try to impress the audience by involving all the senses and conferences are being transformed into captivating real-time experiences. Today’s business meetings tend to integrate the elements of trade…Event Planning5 min read
Published in Marketing And Growth Hacking·May 17, 2017Why does event sponsorship fail?Many brands see event sponsorship as a way to increase visibility, build a good reputation and strengthen customer relationships. Although sponsoring a conference or a trade show can bring immense benefits to business owners, often the results of the investment do not meet one’s expectations. In this article, we are…Events4 min read
Published in Talking Event Tech·Apr 25, 2017Sponsorship as a partnershipSponsorship seems to retain its position as one of the most effective marketing tactics. This is clearly seen by looking at the growing global sponsorship expenditure. According to the report, the amount spent on sponsorship worldwide exceeded 60 billion dollars in 2016 and is projected to rise by 4.5% in…Events5 min read
Published in Talking Event Tech·Apr 10, 2017Why less is more when it comes to event technologyEvery action has an opposite reaction or, in other words, if you push something it may push back. This, of course, is a very simplified description of Newton’s third law. The truth is, this law can be applied to our daily encounters and not just the physical forces surrounding us…Event Planning5 min read
Published in Talking Event Tech·Apr 7, 2017Attendees’ engagement matters. From ROI to ROEIt is difficult to underestimate the advantages of live events as marketing channels. Events facilitate communication between brands and their customers, build relationships, create communities and increase public awareness. However, in spite of being a great promotional tool, their impact can be difficult to measure. When a company or a…Marketing3 min read
