Improving the event experience: Customer insights from tappit Festival Survey 2018

Festival-goers are expecting more from their chosen festivals than ever before. Waiting in line for tickets, for entry to the site, for refreshments and merchandise has been tolerated as part of the festival experience for decades. However, consumers’ expectations have changed and experiences both good and bad can go viral immediately. Add this to the growing competition from rival events, festivals need to up their game.

If festivals want to continue to hit the right notes with event goers, they must meet their customers’ payment needs, as well as their musical tastes. By making it easier to pay for entry to the site, through to drinks, food and merchandise — tappit’s cashless payment technology is making festivals memorable for all the right reasons.

The report

tappit conducted a survey of more than 800 festival goers, asking them about preferred payments methods, spending habits and the moments that really create an unforgettable festival experience. We know that consumers are at different stages of embracing cashless and that every festival audience is different.

We have broken down the results into three age categories: 18–40, 40+, and over 50s. This allows festival organisers of all shapes and sizes to benefit from a deeper understanding of the expectations of festival goers of the future, and how to improve their experience.

What is cashless?

Cashless systems, where a prepaid card or wristband is used as an entry ticket and to purchase food and merchandise, are already improving many international music festivals and major sporting events. Cashless payment systems offer considerable advantages over traditional contactless or chip and PIN card payments. With transaction times around 20% quicker than traditional methods, reduced queuing times mean happier festival goers and increased revenue.

tappit’s cashless payment system has another key advantage not just over chip and PIN, but over open-loop contactless as well — it significantly reduces fraud and theft, as well as providing organisers with valuable data to monitor spending patterns to deliver a personalised festival experience like no other.

The opportunity to benefit from a significant return on investment is huge and tappit also helps to create new revenue streams including sponsorship opportunities. With straightforward, non-tech heavy implementation and no disruption to existing systems, going cashless is much easier than you might think.

Working with tappit

By combining data insights with our expertise and experience — tappit can help make the transition to cashless as smooth as possible. Having worked with festivals and major sporting events worldwide, one thing is clear — if you highlight the benefits of cashless, communicate effectively and provide the right customer support, both customer and event will reap the rewards.

For more information, get in touch sales@justtappit.com

Originally published at https://justtappit.com/festivals-report