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Published in TapResearch

·Pinned

Introducing Market Intelligence: A new real-time research solution

The world is moving faster than ever and it is virtually impossible to understand, in real-time, how consumers are changing. Our mission is to make access to high-quality consumer insights as easy as Googling a topic. Every business and organization needs to understand how the world is changing around them…

Brand Strategy

5 min read

Introducing Market Intelligence: A new real-time research solution
Introducing Market Intelligence: A new real-time research solution

Published in TapResearch

·Mar 3

What U.K. consumers think of Heinz’s new Pasta Sauce

More than 150 years after the H. J. Heinz Company was invented, they released a new product the U.K. market and apologized for taking so long to do so in a cheeky campaign. Everyone knows Heinz for the iconic Tomato Ketchup. Today the company makes over 5,000 products — but…

Consumer Insights

3 min read

What U.K. consumers think of Heinz’s new Pasta Sauce
What U.K. consumers think of Heinz’s new Pasta Sauce

Published in TapResearch

·Feb 24

How King’s Hawaiian 10x’d their brand tracking capabilities

King’s Hawaiian, a family-owned and operated bakery, known for its sweet Hawaiian bread had a vision for a more robust brand tracking solution that better aligned to the brand’s weekly marketing and retail operations. …

Brands

3 min read

How King’s Hawaiian 10x’d their brand tracking capabilities
How King’s Hawaiian 10x’d their brand tracking capabilities

Published in TapResearch

·Feb 16

Super Bowl Battle of the Snacks: Frito-Lay vs Pringles

As the Los Angeles Rams defeated the Cincinnati Bengals 23–20 for the champion title in Super Bowl LVI on Sunday, another competition was playing out among snack brands advertising during the game broadcast PepsiCo’s Frito-Lay went head to head with Kellogg Co.’s Pringles to win over Super Bowl LVI viewers…

Brands

5 min read

Super Bowl Battle of the Snacks: Frito-Lay vs Pringles
Super Bowl Battle of the Snacks: Frito-Lay vs Pringles

Published in TapResearch

·Oct 19, 2020

How Californians are voting on Prop 22

In September 2019, California signed the California Assembly Bill 5 (AB5), a new law that requires companies like Uber and Lyft to reclassify their drivers from independent contractors to full-time employees. …

Election 2020

4 min read

How Californians are voting on Prop 22
How Californians are voting on Prop 22

Published in TapResearch

·May 15, 2018

Case Study: How East Side Games Diversifies Their Monetization Strategy with Rewarded Surveys

East Side Games (ESG) is a proudly independent game studio based in Vancouver, Canada and best known as makers of licensed IP Trailer Park Boys: Greasy Money and the Grass Roots simulation games. Challenge As a mature game studio, ESG has been successful with a reward-based monetization strategy that includes Rewarded…

Mobile

2 min read

Case Study: How East Side Games Diversifies Their Monetization Strategy with Rewarded Surveys
Case Study: How East Side Games Diversifies Their Monetization Strategy with Rewarded Surveys

Published in TapResearch

·Aug 17, 2017

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys

PeopleFun is a mobile game publisher and makers of top grossing word game Wordscapes and Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time. Challenge PeopleFun wanted to diversify their rewarded monetization strategy and give users…

Mobile Games

2 min read

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys
PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys

Published in TapResearch

·May 30, 2017

How this forward-thinking pollster uses mobile surveys to reach Millennials

Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe. Objectives Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote. Solution They turned to TapResearch for mobile data collection targeting…

Politics

2 min read

How this forward-thinking pollster uses mobile surveys to reach Millennials
How this forward-thinking pollster uses mobile surveys to reach Millennials

Published in TapResearch

·May 26, 2017

How SuperData uses mobile surveys to reach F2P gamers

SuperData is the leading provider of market intelligence on interactive media. Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more. Objectives SuperData needed data collection on 1,000 gamers that…

Gaming

2 min read

How SuperData uses mobile surveys to reach F2P gamers
How SuperData uses mobile surveys to reach F2P gamers

Published in TapResearch

·May 25, 2017

Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses

Causely generates social media referrals by helping businesses give back to their communities. Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good. Objectives Causely needed quick data collection on 500 people who had…

Market Research

2 min read

Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses
Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses
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