More than 150 years after the H. J. Heinz Company was invented, they released a new product the U.K. market and apologized for taking so long to do so in a cheeky campaign. Everyone knows Heinz for the iconic Tomato Ketchup. Today the company makes over 5,000 products — but…

King’s Hawaiian, a family-owned and operated bakery, known for its sweet Hawaiian bread had a vision for a more robust brand tracking solution that better aligned to the brand’s weekly marketing and retail operations. …

As the Los Angeles Rams defeated the Cincinnati Bengals 23–20 for the champion title in Super Bowl LVI on Sunday, another competition was playing out among snack brands advertising during the game broadcast PepsiCo’s Frito-Lay went head to head with Kellogg Co.’s Pringles to win over Super Bowl LVI viewers…

In September 2019, California signed the California Assembly Bill 5 (AB5), a new law that requires companies like Uber and Lyft to reclassify their drivers from independent contractors to full-time employees. …

East Side Games (ESG) is a proudly independent game studio based in Vancouver, Canada and best known as makers of licensed IP Trailer Park Boys: Greasy Money and the Grass Roots simulation games. Challenge As a mature game studio, ESG has been successful with a reward-based monetization strategy that includes Rewarded…

PeopleFun is a mobile game publisher and makers of top grossing word game Wordscapes and Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time. Challenge PeopleFun wanted to diversify their rewarded monetization strategy and give users…

Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe. Objectives Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote. Solution They turned to TapResearch for mobile data collection targeting…

SuperData is the leading provider of market intelligence on interactive media. Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more. Objectives SuperData needed data collection on 1,000 gamers that…

Causely generates social media referrals by helping businesses give back to their communities. Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good. Objectives Causely needed quick data collection on 500 people who had…