In September 2019, California signed the California Assembly Bill 5 (AB5), a new law that requires companies like Uber and Lyft to reclassify their drivers from independent contractors to full-time employees. The law went into effect January 1, 2020 and by August, California Superior Court Judge Ethan Schulman ordered the companies to adhere to the law.
Uber’s CEO, Dara Khosrowshahi, thinks there is a better alternative that is more in-line with what their drivers want — flexibility. …
East Side Games (ESG) is a proudly independent game studio based in Vancouver, Canada and best known as makers of licensed IP Trailer Park Boys: Greasy Money and the Grass Roots simulation games.
Challenge
As a mature game studio, ESG has been successful with a reward-based monetization strategy that includes Rewarded Video and Offers. They wanted to diversify their rewarded formats to unlock new revenue sources with a solution built on the same mechanics that led to video and offer success.
Their Solution
Rewarded Surveys were the perfect fit. They are a familiar format for users and unlock global market research…
PeopleFun is a mobile game publisher and makers of top grossing word game Wordscapes and Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.
Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.
Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.
Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.
Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.
Solution
They turned to TapResearch for mobile data collection targeting 18–34 year olds, registered voters across the 3,000,000+ monthly gamers & app users that opt-in to market research surveys.
Results
Programmed and hosted on SurveyMonkey, TapResearch helped Gravis successfully complete the poll within the 12 hour deadline.
SuperData is the leading provider of market intelligence on interactive media.
Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.
Objectives
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.
Solution
SuperData turned to TapResearch for mobile data collection targeting gamers across the 3,000,000+ monthly gamers & app users that opt-in to market research surveys.
Results
Programmed and hosted on Qualtrics, TapResearch helped SuperData successfully target and collect 1,000…
Causely generates social media referrals by helping businesses give back to their communities.
Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.
Objectives
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.
Solution
Causely partnered with TapResearch for accurate and efficient targeting; engaging crowdfund donors from a collection of 3,000,000+ monthly app users.
Results
Programmed and hosted on SurveyGizmo, TapResearch helped Causely successfully target and collect 500 crowdfunding respondents within 2 hours.
Patty Vaughan is a leading independent researcher and owner of The Research Dept.
Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.
Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.
Solution
Patty looked to TapResearch for mobile data collection, harnessing powerful targeting tools to reach small business owners that met her strict criteria.
Results
TapResearch successfully identified, targeted and engaged 800 small business owners to take part…
Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.
Market Research is a $40B Industry
The market research industry is undergoing a massive transition as it fights to keep pace with rapid technological change amongst consumers and businesses. The purpose of market research…
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per user while keeping acquisition costs low. To achieve this, every F2P game has three common components to success; Acquisition, Engagement and Monetization.
While the economics may be simple, finding the right balance and recipe for success is difficult. Books have been written about the freemium economics model but of the thousands of new games submitted to the app store every month, few achieve top grossing chart status.
The purpose of this post is to discuss game monetization. …
TapResearch
Mobile research and app monetization.
