Brick & Mortar is thriving for some — Competition demands improvements
Organizations need to ask, listen, learn and act
Whether at a grocery store, restaurant, hotel, auto dealer, healthcare clinic, or other brick & mortar establishment…consumers are enveloped in experiences at every touchpoint throughout their journey.
High-performance organizations understand they must capture these emotional experiences — good or bad — there is no option. Ignoring them or having blind spots regarding the consumers' experience is unacceptable.
In 2021, with digital transformation becoming the norm, the question should not be how. Consider what’s easier, being presented with a simple question on a kiosk to tap 👆 in-the-moment or getting out a smartphone, opening an app, and trying to figure out how to leave feedback while being tracked?
Of course, a kiosk presented in context; store aisle, showroom floor, exam room, front door exit, etc. is the most frictionless method to capture the consumers’ pulse and in real-time.
For over five years Tapyness has been providing this very platform to help organizations capture the consumer experience, without hassle. Our turnkey solution provides an unparalleled value proposition in the consumer experience measurement space.
Consider the benefits from having our kiosks placed along the consumers' path, they:
- show an organization cares | empathy builds brand trust
- capture the consumers’ emotional response in-context
- make capturing the experience frictionless | hassle-free
- ensure it’s anonymous | feedback without personal data/privacy invasion
- let the data tell the story with unsolicited/high-volume acquisition
- provide instant actionable insight from non-curated and unbiased data | reputation management
- have a user interface provided in the language of choice | even multilingual on the same kiosk, rotating
- proven to be utilized by all ages | from youth through seniors
Then once evaluated, and improvements are put into motion, consumers will not only return but the ROI from their referrals will be incalculable. Consider the example below, the opportunity for a grocer to quickly create this card and display it throughout their stores while dropping them in shoppers’ bags.
What a direct connection between a brand and its customers.
