Tara SolesWhat’s Up With In-Store Pickup?In today’s shopping environment, consumers seek convenience, in addition to reduced costs. Capabilities such as in-store pickup have given…Jul 5, 2018Jul 5, 2018
Tara SolesHow Brands Are Creating Interactive Consumer ExperiencesToday’s shopping climate is all about instant gratification for the consumer. Shoppers want to have the product they’re interested in…May 30, 2018May 30, 2018
Tara SolesCapturing the Online-to-Offline Consumer Shopping Experience by Becoming OmnipresentWith technology being in the forefront of most consumers buying needs, brands today not only need to sell online in an easy to purchase way…Mar 21, 2018Mar 21, 2018
Tara SolesTackling Omnichannel ComplexitiesThe journey in deploying a fully functional omnichannel solution doesn’t just happen overnight. That’s why its important to plan ahead for…Dec 29, 2017Dec 29, 2017
Tara SolesOmnichannel Basics that Win Customer ExpectationsThe key for any brand to create a unique story is to engage the consumer with a message that creates an emotional bond. Since the beginning…Dec 27, 20171Dec 27, 20171
Tara SolesTackling Omnichannel ComplexitiesThe journey in deploying a fully functional omnichannel solution doesn’t just happen overnight. That’s why its important to plan ahead for…Dec 18, 2017Dec 18, 2017
Tara SolesOmnichannel Basics that Win Customer ExpectationsThe key for any brand to create a unique story is to engage the consumer with a message that creates an emotional bond. Since the beginning…Dec 1, 2017Dec 1, 2017
Tara SolesPersonalizing the Consumer Journey“Personalization is the automatic tailoring of sites and messages to individuals viewing them, so that we can feel that there’s a piece of…Nov 17, 2017Nov 17, 2017
