Determining “success” for online educational videos
Elizabeth Choe
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Biggest problem with educational videos is that achieving a high audiencie retention rate is the most challenging aspect of all. Youtube’s algo tends to prefer anything above 50% and hence later on drive suggestions and re-calibrate to improve overall search rank. We have sufficient evidence to say this is true with more than 4500 videos on our own youtube.com/tareasplus channel.

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