martino.agostiniMastering Unprecedented Shifts: A Short Guide for C-Suite LeadersAs we face unprecedented shifts in market dynamics, technology, and workforce expectations, effective navigation and measurement of change…4d ago4d ago
martino.agostiniThe Impact of Buy Now, Pay Later (BNPL) on E-CommerceThe Buy Now, Pay Later (BNPL) market is revolutionizing e-commerce by providing consumers with flexible payment options and offering…Jul 26Jul 26
martino.agostiniAdapting to SEO and Content Marketing Changes in 2024: A Comprehensive StrategyIn the fast-paced world of digital marketing, maintaining visibility and competitiveness online is essential for business success. As we…Jul 24Jul 24
martino.agostiniNavigating Uncharted Territory: Legal Uncertainty in AI-Powered ContractingThe European Commission is exploring the regulation of automated contracting, recognizing that traditional contract law is predicated on…Jul 16Jul 16
martino.agostiniThe Wim Hof Experience and Generative AI: Navigating Pricing and Investment Challenges for…The integration of generative AI into corporate systems marks a transformative shift in efficiency and innovation, leveraging advanced…Jul 13Jul 13
martino.agostiniTransforming Retail Media: The AI AdvantageAI and retail media are rapidly evolving, presenting new opportunities for marketers to enhance how they target and serve ads to shoppers…Jul 9Jul 9
martino.agostiniLeveraging AI for Enhanced ESG Compliance and Performance Under the New CSDDD RegulationsThe introduction of the Corporate Sustainability Due Diligence Directive (CSDDD) is the ideal moment to implement AI to support clients…Jul 7Jul 7
martino.agostiniTransforming the Music Industry: A Possible Solution from Litigation to AI InnovationThe current scenario, where “record labels are suing two leading AI startups and are reportedly exploring a licensing deal with YouTube —…Jul 7Jul 7
martino.agostiniEmbracing the Here and Now: The Urgency of Omnichannel Strategy for Enhanced Customer Experience…In today’s global market, brands face several critical challenges that require urgent action. The need to seamlessly integrate online and…Jul 3Jul 3
martino.agostiniAdapting to the New Data Landscape: The Imperative of First-Party Data in Modern Marketing…Effective marketing strategies rely heavily on accurate and reliable consumer data in today's rapidly evolving digital landscape. With the…Jul 2Jul 2