This Is the Smartest Thing Facebook Ever Did
Jessi Hempel

Agreed it’s worked out well for them. The only thing I would add is that I don’t think features won over users — as you pointed out resistance to adoption was great :)

In the end I think it was people’s network of friends and family that kept pestering them and if you wanted to read those messages, you HAD to get the app. That’s what did it for me in the end…

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