…ing and can last months. Yet, once you get yourself to finally do it, it’s over before you know it. The excitement of attaining some object or objective can become obsessive. Yet, shortly after you obtain your desire, you’re bored and in search of something else. “We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them,” says Dr. Thomas Gilovich, Cornell psychologist.