Andrei TarnovskiinTARNOVSKIDe ce 7 aprilie rămâne ignorat. Scurtă incursiune în psihologia comportamentelor socialePsihologia „mulțimii electorale”, studiu de cazJul 16, 2021Jul 16, 2021
Andrei TarnovskiinTARNOVSKIHow GDPR encourages businesses to become brandsEven 2 years after the GDRP “revolution”, it’s still quite fancy to tell tales about how they’re destroying businesses and leaving brands…Jul 15, 2020Jul 15, 2020
Andrei TarnovskiinTARNOVSKIBMW’s digital revolutionThere’s this interesting announcement from BMW — http://l.tarnovski.com/topJmsC. The brand is planning to introduce the possibility to…Jul 15, 2020Jul 15, 2020
Andrei TarnovskiinTARNOVSKI“McAdidas” — the paradox that makes senseDo you know what’s to like about this collaboration? That it makes sense.Jun 22, 2020Jun 22, 2020
Andrei TarnovskiinTARNOVSKIBalenciaga & Spanish paintingThere are brands that like to play some magic tricks with our minds. Brands which are memorable and trigger something deep in our souls.Jun 9, 2020Jun 9, 2020
Andrei TarnovskiWelcome to the “stress 3.0” era!Why we’re probably never be going back to our “old normalcy”. / Most of us hope that once the quarantine is over, we’ll return to the…May 6, 2020May 6, 2020
Andrei TarnovskiinTARNOVSKIHow eCommerce failed in the eCommerce eraHow eCommerce evolved in the first few weeks of the pandemicApr 12, 2020Apr 12, 2020
Andrei TarnovskiinTARNOVSKIEșecul eCommerce în era eCommerceCum a evoluat eCommerce-ul în primele săptămâni de pandemieApr 12, 2020Apr 12, 2020
Andrei TarnovskiinTARNOVSKIHârtia igienică, diamantele, criza și brandingulCumpărăturile de panicăApr 10, 2020Apr 10, 2020
Andrei TarnovskiinTARNOVSKI4 lessons brands should learn from Vladimir Zelenski’s success in elections1. It’s easy to mistake fiction for reality.Jun 7, 2019Jun 7, 2019
