Tarun JainNew-age advertising and the power of transacting customersAs digital advertising is (still) evolving, it is bringing the power of real-time data — through measurements, goal optimisation, tracking…Sep 17, 2016Sep 17, 2016
Tarun JainEffective (and more often) informal feedbackHigh-quality people naturally want to get better, and the best way to get better is to have easy ways to get feedback. This is not just…Aug 17, 2016Aug 17, 2016
Tarun JainThe Five Elements of Good OKRsI got into the habit of writing OKRs during my years at Google, and carried over the practice to every subsequent job I have had since…Feb 20, 2016Feb 20, 2016
Tarun JainHow most productive meetings are runMееtingѕ ѕhоuld havе a dеciѕiоn makеr - sо thеrе’s сlеar resроnѕibility аnd ассountаbility. Нe оr she ѕhоuld саll the mеeting, ѕet thе…Feb 14, 2016Feb 14, 2016
Tarun JainWhy India, why now?I decided to join Flipkart and move to Bangalore. The decision is not an obvious one, it did surprise many but personally I believe it is…Nov 23, 20152Nov 23, 20152
Tarun JainRethinking the shopper’s journey (Part 1 / 3)The old purchase funnel as we recall it is now irrelevant. Consumers use multiple devices, with connected immersive experiences across many…Oct 21, 2015Oct 21, 2015
Tarun JainOverrated “consensus”In several product mentorship discussions, I am asked “ How do I drive consensus across all my stakeholders”. The responsibility without…Oct 15, 2015Oct 15, 2015
Tarun JainDonations: balancing art and scienceThe definition of donations is very broad [Wiki] but for the purposes of this story, I will focus on a simpler one: Cash gift given by an…Sep 27, 2015Sep 27, 2015
Tarun JainPersonas and Product DevelopmentOften when I talk to startups about their product vision, feature roadmap or growth challenges, I hear lot of customer behavioral…Sep 7, 2015Sep 7, 2015
Tarun JainBusinesses — Another growth accelerant for UberUber provides a solution to a very real problem that impacts millions of people. They are disrupting the monopoly of taxicab transportation…Aug 30, 2015Aug 30, 2015