Tarutr Malhotra – Medium

Tarutr Malhotra

Tarutr Malhotra

How To Use The Lockdown To Get “Stickier” Customers

The holy grail of any customer base are those few ones that keep coming back. The ones who only buy Coca-Cola. The ones who check Lokal…

Apr 30, 2020

How To Use The Lockdown To Get “Stickier” Customers

Apr 30, 2020

Tarutr Malhotra
in
Marketing to India

Stop Misinterpreting What Your Customers Are Telling You

Most digital organisations in India have a particular problem. Regardless of what you do, there will inevitably be someone thinks you’re…

Apr 28, 2020

Stop Misinterpreting What Your Customers Are Telling You

Apr 28, 2020

Tarutr Malhotra
in
Marketing to India

7 Steps For Marketing Effectively During A Lockdown

The coronavirus lockdown has meant that consumers have drastically changed their consumption behaviour. Hand sanitiser sales and Zoom app…

Apr 26, 2020

7 Steps For Marketing Effectively During A Lockdown

Apr 26, 2020

Tarutr Malhotra
in
Marketing to India

Iron Man In India; What Indian Advertisers Can Learn From The MCU

The Marvel Cinematic Universe (MCU) has been going strong for over a decade and has redefined the movie industry. A studio only producing…

Apr 23, 2020

Iron Man In India; What Indian Advertisers Can Learn From The MCU

Apr 23, 2020

Tarutr Malhotra
in
Marketing to India

Covid-19 Winners & Losers: Mobile Applications In India

As everyone in India is forced to sit at home, mobile usage is increasing everyday. However, despite higher average mobile usage time…

Apr 21, 2020

Covid-19 Winners & Losers: Mobile Applications In India

Apr 21, 2020

Tarutr Malhotra
in
Marketing to India

There’s Only One Way To Market To Regional India

In American hypermarkets, it’s not uncommon to see people handing out free samples. These small bites are meant to entice customers into…

Apr 19, 2020

There’s Only One Way To Market To Regional India

Apr 19, 2020

Tarutr Malhotra
in
Marketing to India

What Does Marketing Entail In Regional India?

Digital marketing options have muddied the marketing waters.

Apr 16, 2020

What Does Marketing Entail In Regional India?

Apr 16, 2020

Tarutr Malhotra
in
Marketing to India

The Best & Worst Advertisements During The Coronavirus Crisis

As India completes 21 days of lockdown, it seems like the right time to look back and see how well brands have responded to this pandemic…

Apr 14, 2020

The Best & Worst Advertisements During The Coronavirus Crisis

Apr 14, 2020

Tarutr Malhotra
in
Marketing to India

Business Is Booming; Be Scared

Covid-19 has forced almost everyone into re-planning. However, for a ‘lucky’ few companies, business is booming. If you work in the…

Apr 12, 2020

Business Is Booming; Be Scared

Apr 12, 2020

Tarutr Malhotra
in
Marketing to India

Regional Newspapers Are Dying; This Is Your Chance

The print industry’s struggles during the lockdown are a chance for the right businesses to effectively build relationships with customers…

Apr 9, 2020

Regional Newspapers Are Dying; This Is Your Chance

Apr 9, 2020

Tarutr Malhotra

Tarutr Malhotra

India is home to 1.34 billion people. 40 of our cities have more than a million inhabitants. I write about how to advertise to the other 3,960 cities.

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