Around a year ago we started working on this thing called Rubber. It’s been a year full of excitement, great projects & happy clients, but also difficult conversations, fuck-ups and WTF moments.

As first time founders, we found ourselves having lots of questions regarding non-design things. We have quite a…


I’ve recently co-founded Rubber, a product design studio based in rainy London. We’re a small & nimble team, solving business problems for established companies and start-ups.

Read how it all came to be below.

Beginnings

Around 2 years ago I quit my full-time job at Just Eat. I joined when the…


Even if you’re a small and scrappy startup or a billion dollar company, usability testing is helping you evaluate your product based on feedback from real users, with little or no resources. It’s the easiest way to spot problems early on or to validate ideas before going to production.

In…


Before the digital era people were sharing their opinions only in face to face conversations, so in the decision making process asking friends and family was the best option. …


As a Product Designer you are basically what people in tech call a ‘unicorn’: research, IA, UX, UI, interaction design, you name it. Your day to day job is a mix of all those small pieces, working together to achieve the ultimate goal: building a great product.

Sometimes during the…


A while back I joined the JUST EAT UX design department to work in the Strategic Projects team. …


The design process is usually complicated, with deep implications and huge restraints — especially when you’re working on big products. Every small decision requires a ton of consideration and at some point that can become frustrating. …

Dan Tase

Principal Product Designer at Fresha.com. Previously led design at Farfetch, Just Eat & GetYourGuide. Slightly dyslexic.

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