Learn fundamental lessons while flicking through Netflix

Photo by Denise Jans on Unsplash

We marketers can learn so much from pop culture about how to get the most out of our promotion and other marketing activities.

We might not even realise it, but even box-office hit movies can hold key marketing lessons.

In this article, I’ll show you some of the great marketing tips and lessons from some of my favourite films — I promise, it’s not an excuse to re-watch my favourites…

Spoilers ahead — you have been warned.

19 questions to ask yourself before you take the plunge

Photo of person jumping into a pool of water from a swing rope
Photo of person jumping into a pool of water from a swing rope
Photo by Blake Wheeler on Unsplash

It’s hard to know whether you should start your own business.

There’s a world of small businesses out there, and the truly tough concept to grasp is that the majority aren’t successful.

So how do you know when you’re ready, to ensure that your business will be successful and continue to grow?

You can start by answering each of these questions — brace yourself, it’s a long list, but it’s worthwhile, as it helps you refine your vision and define your path to success.

Are you ready? Let’s get started…

From an event marketer with 6 years’ experience with sell-out events

Photo by Samuel Pereira on Unsplash

When it comes to marketing and promoting events, I’ve got the receipts.

I’ve been in events marketing for over six years — ever since I got into marketing.

I’ve been learning all the way, developing how best to market an event — I’ve made mistakes, found some brilliant marketing strategies and activities, and smashed event targets.

Before I launch into Events Marketing 101, I want to stress that I don’t believe in a formulaic way to market anything, especially not events.

So this isn’t exactly a checklist, but different ways to market an event that have worked for me in…

Everything you need to know about getting started with video marketing

Person holding a video camera against a blue background
Person holding a video camera against a blue background
Photo by Thomas William on Unsplash

Unless you’ve been living under a rock, you’ve probably heard about the rise of video marketing online.

From a quick search, there were just under 1 million news stories on video marketing — and a staggering 4.5 billion results overall.

And with good reason:

  • Videos on landing pages can increase conversions by up to 86% (source: eyeView Digital)
  • Videos in emails increase click-through rate by two to three times (source: Forrester)
  • 52% of product-centric video watchers share those product videos (source: the e-tailing group)
  • Video adverts have an average click-through rate of 1.84%, which sounds low, but it’s the average…

Top tips for customer retention

Two women in a shop, smiling
Two women in a shop, smiling
Photo by BBH Singapore on Unsplash

Your company needs customers to survive.

And, while leads are essential, too, you need your customers to keep coming back — that’s where your profit is.

You want your customers to become brand ambassadors, shouting your praises from the rooftops, telling their friends, and leaving glowing testimonials across social media.

So how do you keep your customers loyal to your brand?

Everything you need to know about copywriting for your brand

Writer at their laptop with a notebook, coffee, glasses, and tablet.
Writer at their laptop with a notebook, coffee, glasses, and tablet.
Photo by Thought Catalog on Unsplash

Copywriting is a skill that’s in high demand — marketers, copywriters, bloggers, business owners, designers…

Everyone needs, at the very least, a general understanding of what makes good copy.

There’s been a massive focus on SEO and content creation over the past few years, and it’s not looking to stop any time soon.

So it’s worth checking these copywriting tips, even if you’re a seasoned pro, to make sure that you’re getting the most out of your copy.

Are you ready? Let’s dive in.

And what not to do, from multi-national companies

Graffiti against a colourful wall reading ‘together’
Graffiti against a colourful wall reading ‘together’
Photo by Adi Goldstein on Unsplash

Exclusive is a word often used in marketing to promote deals, offers, and products not available to a company’s full audience.

Exclusivity can be effective in increasing sales and targeting audiences with specific messaging, but it can be a brand destroyer.

Although marketing is all about providing a solution to a customer’s problem, we, as marketers, need to make sure the customer’s problem that we’re identifying as solvable is not rooted in a form of oppression.

Forms of oppression are defined as:

“… malicious and harmful pattern[s] of unjust treatment… practised by a regime or societal group… Oppression refers to…

And how to handle them

Yellow box with an angry face against a brick wall.
Yellow box with an angry face against a brick wall.
Photo by Andre Hunter on Unsplash

Fellow marketers gather round.

Every day, we come across things in our roles as marketers that make us cringe. Some things you may not even notice anymore. Others might make you grit your teeth and tense up your whole body.

In this article, I’ll list the top six cringe-inducing things that drive me crazy as a marketer. I’m sure you’ve experienced them all in one way or another.

Of course, I’m all about the positive vibes, so I’ll also share some handy tips on how you can avoid or navigate these cringy events — to help keep your sanity for…

Gift ideas and things to do with your partner to show them your love

Paper hearts in a chain
Paper hearts in a chain
Photo by Kelly Sikkema on Unsplash

Valentine’s Day is a plight on the environment.

Over a billion cards sent each year, with almost all of them ending up in the landfill — coated in glitter, metallic effects, and laminated in plastic.

Hardly recyclable.

And that’s just the cards — we spend billions annually on throwaway gifts, like balloons, teddy bears, and decorations, to name a few.

But although I try to be as eco-friendly and environmentally aware as possible, I can’t deny the fact that I love Valentine’s Day.

So I’ve experimented with a few different ways to have a more sustainable Valentine’s Day over the…

Here’s what I learned

Photo of four women drinking cocktails together
Photo of four women drinking cocktails together
Photo by Kelly Sikkema on Unsplash

I’m not going to lie to you: when I was looking for an image for this article, I got distracted by all of the cocktails.

I love to drink.

I love drinking with friends, by myself, at the pub, at home, watching TV, reading, writing… any time, anywhere.

So why did I decide to take on the Dry January challenge?

Because I hate getting drunk, I hate hangovers, and I wanted to improve my health.

But really, I did it because I wanted to see if I could.

It’s called a challenge for a reason, and I wanted to take…

Tassia Agatowski

Co-founder of Night Sky Creative • Marketer • Advocate for equal rights and sustainable living • Feminist • Poet • FREE promo tips: http://eepurl.com/gLLVHf

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