…t, we randomize a set of cities in the United States putting them into treatment and control group. Just like A/B test, randomization is a critical part of the experimental design. Then in Facebook Business Manager, we set the campaign to only run in the cities in the treatment g…
…r web cookies. In Geo Experiments, geographic regions are divided into treatment and control group. The regions in the treatment group are exposed to a marketing intervention while regions in the control group remain status quo. The marketing intervention happens for a duration of time and the response metric is observed. The i…
This one is straightforward. Firstly, you just don’t have any direct response metrics to measure. Secondly, how do you plan to create your control and test group? Do you plan to blindfold half the population in a city that passes by the billboard to ensure they don’t see the billboard while the letting other half see it?