
The core flow of strategic UX research is: Explore — Understand — Analysis — Validate. It is not an agile process like many Lean UX circles out there. Sounds familiar? Yup, it is also the core of the popular Design Sprint. Jake Knapp created Design S…
…to mention that many businesses’ researches are based on assumptions rather than factual user data. UX research, however, leverages its data-driven and empirical methodologies locates valuable elements in a product that could disrupt the existing market and bring unique mental-model to the existing user base.