Tatiana Gutierrez – Medium

Tatiana Gutierrez

Tatiana Gutierrez

Reframe Your Thinking To Overcome Your Fear Of Public Speaking

Public speaking might be one of the most desirable professional skills that only a few master; almost anyone would acknowledge how…

Jun 3, 2023

Reframe Your Thinking To Overcome Your Fear Of Public Speaking

Jun 3, 2023

Tatiana Gutierrez
in
UX Collective

30 questions to assess website copy that sells

And a real example of how to find what’s missing

Sep 6, 2020

Image of an open notebook with two pens

Sep 6, 2020

Tatiana Gutierrez
in
UX Collective

How to do heuristic analysis to increase website conversion

Follow this 7-step guide with checklists and examples

Aug 30, 2020

Image of mobile design sketches on a desk

Aug 30, 2020

Tatiana Gutierrez
in
Better Marketing

The 6 Kinds of Persuasive Backfiring

What to do when influencing your customers goes wrong

Aug 16, 2020

The 6 Kinds of Persuasive Backfiring

Aug 16, 2020

Tatiana Gutierrez
in
Better Marketing

Emotional Landing Pages: We Must Feel to Buy

Aug 9, 2020

Emotional Landing Pages: We Must Feel to Buy

Aug 9, 2020

Tatiana Gutierrez
in
UX Collective

Every website needs a clear value proposition

Why it matters and how to create one

Aug 2, 2020

Laptop screen with message ‘Work hard anywhere’

Aug 2, 2020

Tatiana Gutierrez
in
UX Collective

How to build trust on your website

Use these credibility cues to enhance your customer’s perception

Jul 26, 2020

Photo of a business meeting

Jul 26, 2020

Tatiana Gutierrez
in
The Startup

Identify Your Customer’s Emotional Resonance

And Leverage Your Customer Personas

Jul 19, 2020

Identify Your Customer’s Emotional Resonance

Jul 19, 2020

Tatiana Gutierrez
in
The Startup

Social Proof Matters And Is More Than Views, Likes And Shares

Apply the 6S: Sum it, score it, say it, sign it, show it and shine it.

Jul 12, 2020

Social Proof Matters And Is More Than Views, Likes And Shares

Jul 12, 2020

Tatiana Gutierrez
in
UX Collective

Three persuasive techniques for customer retention

Don’t just sell — Capture your product’s momentum

Jul 5, 2020

‘Craft’ orange sign

Jul 5, 2020

Tatiana Gutierrez

Tatiana Gutierrez

Digital Conversion Specialist. I’m passionate about human psychology, mindfulness, ethical products, data analysis and technology.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams