Tatiana Gutierrez – Medium

Tatiana Gutierrez

Tatiana Gutierrez

Reframe Your Thinking To Overcome Your Fear Of Public Speaking

Public speaking might be one of the most desirable professional skills that only a few master; almost anyone would acknowledge how…

5 min readJun 3, 2023

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Reframe Your Thinking To Overcome Your Fear Of Public Speaking

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Tatiana Gutierrez
in
UX Collective

30 questions to assess website copy that sells

And a real example of how to find what’s missing

6 min readSep 6, 2020

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Image of an open notebook with two pens

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Tatiana Gutierrez
in
UX Collective

How to do heuristic analysis to increase website conversion

Follow this 7-step guide with checklists and examples

11 min readAug 30, 2020

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Image of mobile design sketches on a desk

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Tatiana Gutierrez
in
Better Marketing

The 6 Kinds of Persuasive Backfiring

What to do when influencing your customers goes wrong

7 min readAug 16, 2020

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The 6 Kinds of Persuasive Backfiring

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Tatiana Gutierrez
in
Better Marketing

Emotional Landing Pages: We Must Feel to Buy

7 min readAug 9, 2020

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Emotional Landing Pages: We Must Feel to Buy

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Tatiana Gutierrez
in
UX Collective

Every website needs a clear value proposition

Why it matters and how to create one

5 min readAug 2, 2020

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Laptop screen with message ‘Work hard anywhere’

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Tatiana Gutierrez
in
UX Collective

How to build trust on your website

Use these credibility cues to enhance your customer’s perception

6 min readJul 26, 2020

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Photo of a business meeting

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Tatiana Gutierrez
in
The Startup

Identify Your Customer’s Emotional Resonance

And Leverage Your Customer Personas

5 min readJul 19, 2020

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Identify Your Customer’s Emotional Resonance

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Tatiana Gutierrez
in
The Startup

Social Proof Matters And Is More Than Views, Likes And Shares

Apply the 6S: Sum it, score it, say it, sign it, show it and shine it.

5 min readJul 12, 2020

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Social Proof Matters And Is More Than Views, Likes And Shares

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Tatiana Gutierrez
in
UX Collective

Three persuasive techniques for customer retention

Don’t just sell — Capture your product’s momentum

5 min readJul 5, 2020

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‘Craft’ orange sign

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Tatiana Gutierrez

Tatiana Gutierrez

Digital Conversion Specialist. I’m passionate about human psychology, mindfulness, ethical products, data analysis and technology.

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