Keep Your Data Private — How To Opt Out Of Google Analytics

Tatiana Ensslin
1 min readMay 24, 2018

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Frustrated with the lack of privacy and abuse of personal data occurring in modern day technology?

Google’s Logo For Its Analytics Opt-out Add-on.

Google created a browser add-on that allows you to turn off Google Analytics ad trackers, and works for Chrome, Firefox, Safari, Opera, and even Internet Explorer 11.

What Does This Plugin Mean For My Data?

By downloading the add-on, your browser will now opt-out of Google Analytics requests, meaning that you now have prevented your personal data from being collected and used by Google and its affiliates.

You most likely will still get advertisements while browsing the world wide web, however, they will be less tailored to what topics your search and browser history reflect. (Even more-so, if you clean all of your [already collected] browser history, you’ll have even less tailored ads!)

Click here to download the browser add-on.

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Tatiana Ensslin

Loves blockchain engineering, copious amounts of coffee, metacognitive conversations & dancing to Berlin techno. Software Engineer @Zillow