A Revolution in the World of Fashion looks: How the Wig Became an Indispensable Accessory in the 21st century
According to the owner of Shopfans wig, Tatiana Shefer, today, not only public figures wear wigs, but also girls who follow fashion. More than three billion women live in the world. Every woman is unique in her way. We are distinguished by appearance, body structure, and character, but one thing unites us — every woman wants to look beautiful and well-groomed. The modern world does not always allow you to often experiment with your appearance — this requires a vast amount of time and money. Therefore, high-quality wigs today are increasingly finding fans worldwide because, thanks to this unique product, you can put together a stunning look for an important event or everyday life in a matter of minutes.
Tatiana Shefer, a recognized international expert in the fashion field, opened her company in 2015 and immediately made a revolution in the market of clothing solutions. The Shopfans wig atelier is engaged in manufacturing premium natural and artificial hair products, using the most modern technologies and design solutions. Shopfans wig was the first to use the modulcap and novicap liberty technologies, which allow you to adjust the cap to fit your head. The company uses an individual approach for each client — Shopfans wig specialists take into account appearance features and correct them with the help of a wig. The basis of products from Tatiana Schaefer is light and breathable, besides reliable — all wigs are equipped with polyurethane head clips. The frame of the wig imitates the growth of hair exactly like on a human head, and the marginal line of hair growth on the forehead is entirely invisible, so you get the feeling of your luxurious mop of hair. Under the guidance of the founder of the atelier, Tatiana Shefer, she goes through the entire cycle of wig production — from design development to final styling.
The wig is the perfect choice for the modern woman. Wigs save time, perfect for travel and evening events. They are resistant to heat drying, and they can be dyed, cut, and styled without harm to your own hair.
In addition, not a single fashion show today takes place without the use of wigs, tails, strands, or bangs made of natural or artificial hair. Tatiana Shefer, as an international expert, participates in creating images at fashion shows and fashion shoots with the help of wigs and false hair. Schaefer participates in Denim Fashion Show, Brooklin Fashion Week, and Pink Runway Fashion Show, where as a volunteer stylist Tatiana stylized shows and created fashion concepts. With participation in fashion shows, Tatiana Shefer began to cooperate with fashion houses, film production studios, and advertising agencies, and today they are frequent customers of the Shopfans wig studio. Every year, the interest in wigs is growing among famous people, bloggers, musicians, and ordinary women who choose comfort and convenience. Wigs are used by women suffering from alopecia, and the religious population of the world — many women by faith must cover their heads, and the wig becomes an excellent substitute for headwear.
Tatiana pays special attention to charity. Based on hospitals and religious communities, Tatiana organizes lectures, where she tells how to assemble an image with a wig and how to care for the product so that it lasts for many years. In addition, on a volunteer basis, Shopfans wig makes wigs for needy women with alopecia and cancer. Tatiana and beauty salons launched the Haircut as a Gift campaign when hair is donated on a charitable basis to produce wigs for needy women.
Tatiana Shefer proved that a wig is a long-term investment in your own style. Shopfans wig has already completed more than 20,000 individual orders. Schaefer’s clients are women from five countries — Russia, the USA, Canada, Israel, and Ukraine. Tatiana does not stop there and plans to actively develop her brand and popularize the wig trend around the world.