News App Ui/Ux Case study

About the News Application!

Staying updated with the happenings across the world, has now become a necessity. With changing times, the manner in which people consume news has also changed. This has resulted in a plethora of news applications out in the space. It often becomes challenging to pick the most convenient one. This is why we have carefully crafted a news application, with an aim to be user-friendly, dynamic and reliable.

This news application brings to you the best in-depth and rich news experience on your Android and iOS device.

Detailed description about each page

We have incorporated all the “must-have” features in the application, which make this an excellent choice amongst the public.

Homepage with Popular News: The easy to use interface helps you find all the relevant information within a few clicks. All the highlights trending are made available on the home page . All the news channels are displayed for the user to view. You can view the news from a particular channel and can follow the channel too. Once you click on the news headline, you are redirected to the news description page.

News description page:

Once you pick the news headline of your interest, you’ll be redirected to the news description page. This page has detailed news articles for you to read. Some key features which make this experience more user friendly are:

• Change the font size: You could change the size of the font according to your own convenience.
• Audio: The Not time to read, just listen to our Daily News bulletin podcast or “Listen to Story” button in the app.
• The Date and Source: The date and source of the news piece is mentioned to increase the transparency.

Homepage with menu:

This is a page which has a wide variety of news genres to pick from.

The drop down menu reflects Favourites, Popular, Trade, Education, Sports and media. You could just choose the field of your choice.

The news on this page could be viewed in the form of articles or videos. The two tabs namely, “News” and “Videos” have been incorporated, for the user to choose from.

Another interesting feature is “the time to read”. The time to read a news piece is mentioned in the form of “x minutes read”. This gives the user a better idea of which news to pick, especially when the user is running out of time.

Settings:

We understand the changing needs of our users. Hence, the “Settings” page provides you with a list of changes you could make to have a better and more convenient user experience over the application.

You could make changes in:

• Subscription
• Language
• Notifications
• Location
• Theme

Explore page:

This section of the application contains all the trending searches. The newspapers and the news channels are also available for the user to view and subscribe to.

Competitor Analysis

What gives this news application an edge over a plethora of news applications across the news space, is the research that has been done behind the scenes.

Our team has spent a considerable amount of time in the competitor analysis. The shortcomings of other applications and the best features which enticed the users have been incorporated into this application.

We owe the incorporation of the following features, in the application, to the competitor analysis:

• Video feature: Our news application has a key feature of providing the user with an option to watch the news in addition to reading the article. On clicking the “videos” tab, a list of videos is shown for the user to choose from.
• News description: The page which displays the news article has multiple features which make it user friendly. From the audio feature where a user can listen to the entire piece to the changing of the font size, the convenience of the end user has been kept in mind.
• Explore and subscribe: This section provides the user with an opportunity to subscribe to multiple newspapers and news channels. In fact, the trending searches are also displayed.
• Pick a field: The homepage with a drop down menu reflects Favourites, Popular, Trade, Education, Sports and Media. You could just choose the field of your choice.

These features provide the user with a rich, in-depth and comprehensive news experience.

Persona:

• After collecting data from numerous resources, we have come up with a persona of an ideal user making use of our application. This persona provided us with a better understanding of the user needs, goals, frustrations and the overall personality.

GOALS:

• To stay updated about major happenings across the globe
• To stay updated about happenings in her niche, specially.
• Often, she doesn’t have a lot of time to read through the news.
• She prefers to listen or watch news during the day and read articles when she has time at hand.

FRUSTRATIONS

• She doesn’t have time during the weekdays.
• It irritates her if the unwanted news notifications keep popping up on her screen.
• She doesn’t find it pleasant to miss out on the news of her niche.

Aishwarya

• Aishwarya is a fashion enthusiast working at a leading firm. She wants to keep herself updated with the current happenings around the world in general, and fashion and entertainment related news in particular. As Aishwarya is a working professional working 5 days a week, with no time at hand to read a newspaper or sit by herself to watch a news channel, she wants a comprehensive platform which provides her all the necessary information needed according to her convenience.

Caption:

• Staying updated just got easier. We are thrilled to announce a news application, carefully crafted by our expert team of developers. This application has been created to be user-friendly, dynamic and reliable.
• All the key features incorporated after a thorough competitor analysis, provide this application with an edge. Don’t forget to check out.
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