202 SaaS product pricing analyzed
I have been doing consulting to tech start-ups on SaaS pricing projects for the last 4 years and felt the need to check the pricing hundreds in one place, thus I created SaaS Pricer as a list on Airtable.
At SaaS Pricer, each product’s pricing strategy (freemium, free trial, usage based, enterprise, per user) can be filtered and value metric can be seen along with its screenshot of the pricing page. To date, there are 202 products at SaaS Pricer where you can see their pricing features. I keep adding around 5–10 companies per week and plan to do so until I reach 500 companies.
Here are some of my findings based on these 202 companies in the hope that will shed some light to your SaaS pricing decision.
Sources:
To analyze pricing of SaaS products, one first has to find them. The famous products such as Hubspot, Slack, Zoom, Google Workspace come to mind but there are thousands of SaaS products, so where do we find them?
YC’s Startup Directory, AngelList proved to be great places to look for SaaS products. Nevertheless not all SaaS companies publish their pricing, so I analyzed way more than 202 companies but only published those with publicly visible pricing.
Pricing Features:
Out of the 202 companies,
- 105 offer freemium (little more than half)
- 90 offer free trial (little less than half)
- 185 offer subscription
- 62 offer usage based pricing
- 67 charge per user
- 122 have a so called “Enterprise Solution” where pricing is not provided.
Range of Prices:
- The least expensive monthly subscription in this list is by personio.com, an HR web app for applicant sourcing, payroll and starts at 3.5 USD per user per month.
- The most expensive monthly subscription is by SimpleLegal at a price of 36,000 USD.
- Usage Based products such as Sharetribe or Logistimo display pricing as high as 100,000 USD / month based on the usage.
Call to Action for Enterprise:
Companies have various call to actions for enterprise clients.
The most common call to action is “Contact Us” used by 1/3 of the companies.
The second most common call to action is “Contact Sales” used by around 1/4 of the companies.
Third most common is for demos and includes “Request demo”, “Book a demo”, “Get a demo”, “schedule demo”
The other call to actions include “Learn more about”, “Get in Touch”, “Request Access”, “Talk to us”, “Talk to Sales”, “Talk to an expert”, “Get a quote”, and “Let’s talk”.
Most Used Value Metrics:
A value metric is something that a customer values and it has to be something that will go in paralel with customer’s growth.
For example, below is the pricing page of Descript, a tool to record, edit and transcribe video and audio. There is a freemium plan that offers 3 hrs of transcription per month so if a customer would like to transcribe more than 3 hours of video, s/he has to upgrade to Creator plan and if more, to the Pro plan. One clear value metric is hours of transcription in this case.
Out of 202 companies, the most used value metrics are:
- User/seat/editor: One of the most used value metric is per user/sear/editor. The more people use it, the more valuable for the consumer and the SaaS product.
- Hours/GB storage/connections/appointments: Some kind of a usage metric either hours of video, GB of storage, number of connections, number of queries from a database, retention days, unlimited something… These are either offered as usage based or as part of subscription as a monthly amount.
- Features: Integration, priority support, onboarding, SSO, SAML, custom domain, 2FA, reporting, SLA
For more
If you would like to see the screenshot of the pricing page of these 202 companies or filter out based on the criteria above (value metric, monthly fee, market, etc..) or browse through SaaS Pricing strategies of these companies, please check out SaaS Pricer.
