Michael TavaniA brand of places for AtlantaA few weeks ago I wrote about how we’re evolving Switchyards into a brand of places. Like actual places for people. In the real world…4 min read·Nov 8, 2018----
Michael TavaniDoubling Down on Atlanta & SwitchyardsWe’re creating a brand of places and communities for the knowledge economy3 min read·Oct 4, 2018--1--1
Michael TavaniYou should never, EVER fly Spirit AirlinesNote: I’m the biggest champion of delightful products, brands and experiences. That’s why I’m compelled to share the opposite — a company…4 min read·Jul 2, 2017--1--1
Michael TavaniThe rise of crowdrallyingRallying a crowd, galvanizing people and building momentum around an idea or project is all encompassing. Crowdfunding is just one piece of…3 min read·Sep 22, 2014----
Michael TavaniEating your own dog food.A story about testing ideas, building a product you need and Slingput.6 min read·Aug 19, 2014----
Michael TavaniDo good work. Ask questions later.The story of Dustin Tanner’s ‘Made With Soul in Atlanta’ design. A lesson in making it happen.6 min read·Jul 21, 2014----
Michael TavaniThe Switchyards BuildingWhy we’re going all-in on a space Downtown to build a consumer and design startup culture in Atlanta and how you can help by becoming a Foun6 min read·Jun 17, 2014----
Michael TavaniAtlanta = The Land of BootstrappingThe 6 phases of the perfect Atlanta startup3 min read·May 20, 2014----
Michael TavaniThe Switchyards of AtlantaA deeper look at incubating design-focused companies 3 min read·Apr 30, 2014----
Michael TavaniWhy I changed the name of my company only a week after we launchedThe (very) short story of Beltline & Co. + A CONTEST! (We need your help)4 min read·Apr 10, 2014----