Do share, not click “Share”

When you share a story with your friends, they act like mentors of yours. They slurp it, evaluate what you just said, interpret in their own way and through the prism of their own experience, then bring out the result, and here you all are, discussing the story and therefore enabling the brain’s analytic engine of every person involved to deconstruct, recompile, and finally remember to story.

When you click “Share”, you throw a piece of online content into the void. Maybe you’ll get a few responses back. Maybe you’ll discuss it. Maybe it will last for longer than 24 hours. Then it will fade away.

A decent story deserves proper sharing.