Line length

The text that maintains short line length feels bolder and more engaging. It takes greater mental effort to comprehend and imposes the feeling—even if quite distant—of a battle-cry.

This:

If you want a golden rule
that will fit everything,
this is it:
Have nothing in your houses
that you do not know
to be useful
or believe
to be beautiful.

vs this:

If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful.

(author of the quote: William Morris)

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