Taylor KuykendallUncool beer and Punk PsychologyVirginia brewer taps into reverse psychology and subculture ideology to sell non-alcoholic beerJun 4Jun 4
Taylor KuykendallLet People Enjoy Things: Pumpkin Spice Lattes on the Eras TourSociety and its tastemakers are particularly rough on the segments of pop culture enjoyed by women. Here’s why hating what women like is…Jun 4Jun 4
Taylor KuykendallStanley Status: The Rise and Potential Fall of a Reusable Water Bottle BrandWhat can we learn about status seeking and the rise of trends in the digital world from a company that was founded in 1913?Feb 22Feb 22
Taylor KuykendallMoist Cargo Shorts and a Nickelback FannypackThe psychological and sociological concepts behind things we love and hateFeb 17Feb 17