Two word(y)

When I first started my writing for PR class I had an issue with being too wordy. My writing wasn’t bad it just wasn’t as brief and concise as it could’ve been.

I like to think things have changed since starting the class:

· I do my best to edit the word ‘that’ out of every piece of writing

· I know ‘forwards, backwards and towards’ are not real words (there isn’t supposed to be an ‘s’)

· I understand the AP Stylebook, which upon first glance I thought was just a glorified dictionary. Boy, was I wrong, that book is a lifesaver.

Point being, I have learned a lot from writing for PR and am forever grateful I was introduced to a different type of writing.

In order to grow, you must know your weaknesses. As of right now, catchy headlines is an issue for me. I am the first person to click headlines like ’10 ways to become a better you’ or the classic Buzzfeed headlines like ‘What type of toast are you?’ but I want my headlines to be better.

The headlines I want: make you curious enough to click, but also provide you with a story or lesson worth remembering. Nobody ever remembers ’10 ways to become a better you’ because they have seen it before. The advice is all the same and, clearly, none of it has ever made an impact because you still click similar links.

My goal is to be so good I become the voice in your head. When you are thinking about a topic I have written about, I want you to think of me. For example, the next time you go to click a Buzzfeed-worthy headline, I want you to think back to this post.

Ambiguity is a curious thing. It is why you click on headlines. My headlines are going to be ambiguous. You may or may not have an idea what the post is about, but, after reading it — in its entirety — you will understand.

This post is about my struggles with wordiness and my desire to be better. This post is about me wanting to challenge myself to create headlines to draw readers in. This post is about me pledging to create two-word headlines in an effort to improve who I am as a writer and to attempt to form a brand worth remembering.