Since the goal of a welcome email campaign is to deliver the first unit of value (aka the ‘Aha’ moment), you can stop this series of emails at any time when user becomes an ‘active user’. At this point, prospects understand your product value proposition and the next step is to teach them how to get maximum value from your product.
Our ad failed to connect with young people. The potato is a beloved American vegetable with a rich history that is simultaneously hip and timeless. But in today’s modern society, the so-called “rules” of marketing no longer apply. Teens can go anywhere for entertainment, from their portable Nintendo devices to out-of-control blowjob parties. The humble potato just can’t compete.