How I Survived My Crazy Summer Of Goals
Before the summer of 2014 started, I knew I had to make a change in my life. It would be time for me to turn my dreams into actions. I had many many dreams but how would I channel these dreams into actions? These were some of the things running through my mind as I came across a free invitation to cover a Arianna Huffington event as a blogger so i took it.
So there I was sitting in Ariana Huffington’s Thrive event when she made one casual statement that went over most people’s heads. She joked about how her kids made fun of her Greek accent even though she had been in America for a long time and that resonated with me because of my Third Culture Kid background.
I was covering the event as a blogger but the main reason I went to the event was because I wanted to hear her speak as I am a huge fan of her work. Anyway back to the statement she made. She said her kids sometimes asked her where she was from because of her accent and went on to discuss how she embraced it because it was who she was and boom! My creative juices started to flow. I thought back to a Buzzfeed article I had read earlier that introduced me to the term “Third Culture Kid” and I began to dream up ways that I could help people who identified with different cultures and many homes.
All of a sudden a lightbulb went off in my head and I immediately wrote down the title of what would eventually become my first book. I said to myself “I bet there are a lot of people out there who don’t look like how they are supposed to sound and/or don’t sound like how they are supposed to look so why don’t I reach out to them and share my story of growing up in four different continents and five different countries.
This was exciting to me because for as long as I can remember, I have always wanted to make a difference in people’s lives especially the youth. I felt like it was my calling but I just was never sure what my vehicle would be so it felt good to be able to finally feel the passion one usually feels when you find your calling.
But had I really found my calling? As an untraditional visionary I tend to have tons of ideas running through my head constantly and not all of them are as good as I think they are so even though I felt strongly about being a voice for this audience, I still wasn’t sure. I was fearful.
So during the intermission, I ran into one Dave Gambrill who told me about his coaching business and how he was growing his online brand and I was amazed by what he was doing so I told him what my vision was for Third Culture Kids and global nomads and how I wanted to start building content to inspire people to become global leaders and he flat out told me to do it and that sometimes you just needed to start something despite your fears. I knew this of course but it felt good to hear someone else confirm this for me before I let self doubt creep in any further.
Validation shows value!
So goal one was established. Write this eBook
Lesson one: Ladies and gentlemen never let your fear prevent you from going after something you envision. What’s the worst that could happen? Failure? Maybe, but the you will be getting one of the best teachers that money can’t buy. It’s all about perspective.
That weekend I wrote about the Thrive event and called one of my mentors to tell him my plans of building content for my “would be audience”. Although he wasn’t familiar with the term, he liked the fact that I was passionate about it and I felt even more confident after that. Then another idea popped in my head. I decided that I wanted to do a podcast that dove into issues and opportunities present to multicultural people. I love media in all forms so I thought why not take advantage of a medium that is growing?
However, I knew nothing about about podcasts. I had done a few interviews in the past but I had never packaged them into a podcast ready format. I floated the idea around but it was not as well received as I thought it would be. I got questioned about my audience and why I would use podcasting as a medium. It stung a little I can’t lie. I mean I was on such a high. I thought that I had escaped doubters but an amazing thing happened. I decided not to listen to them. The doubt fueled my passion even more.
I decided to proceed with my podcast idea because I felt like it would be a great way to spread my message to the world and I said to myself. “What’s the worst that can happen?” I was also extra motivated to prove people wrong. I spent two days building lists on Twitter of people I wanted to interview to and I started reaching out to them saying I wanted them to share their nomadic experiences and what they learned from it. Mind you I did not have a product, interview format or even know how to put together a podcast but I felt so strongly that this would work and so I went to work. To my surprise I got a lot of yes’s and why nots from the people I reached out to and all of a sudden it became real! I knew I had to launch this podcast now because I had told the people I reached out to that I would be launching around the end of summer or early fall.
Lesson 2: It pays to have faith in yourself even when others doubt you. It’s also not a bad idea to promise something without initially having what you will offer. If you believe strongly enough in yourself, you will deliver! I told my myself
Also so what if you fail, at least you will have experience as a teacher and she is the best type of teacher anyway.
Goal two launch a podcast!
I feel like now is as good a time as any to mention that I am in the process of completing my MBA so I have classes virtually every week. Mostly at night. I also happen to be on student government. When i got elected as the social chair on campus, I decided that I would do things a little differently. Instead of focusing on just happy hours, I would create events that I feel like would provide the most value for students so in May I told the student club leaders that we would have the first ever Career week on campus- a week focused on bringing together alumni and professionals from the different areas of specialization in the school to discuss different ways to become employable. and I decided that it would be a great idea to launch a career week in the fall that would bring alumni, and professionals from different fields to come speak at my school. I thought it would be the easiest thing in the world if I got buy in from the clubs but that was not the case. Again as an untraditional visionary, I tend to think faster than I can speak and sometimes I assume that everyone is following my train of thought which is hardly ever the case. So throughout the summer, I learned that I needed to learn how to articulate my thoughts and better communicate a sense of urgency. I also learned that I could not do everything myself so I had to learn the art of delegation.
Goal three: Launch Fordham’s inaugural Career Week
Lesson three: Delegation is key. We aren’t all built the same way and we don’t have the same skill sets. Also ALWAYS communicate with teammates and colleagues through every step of the way so everyone is on board.
Lesson four: IT IS NEVER TOO EARLY TO PLAN FOR AN EVENT & always secure a location as early as possible.
At this point with three goals, I had my hand full but I decided to take summer classes so I that i can graduate next May. I also wanted to learn more about media relations so I could learn more about how to reach audiences and influencers so I took an internship with a PR organization. This essentially meant that I would would have 12 hour days with working full time, taking classes at night, writing my book, figuring out how to podcast, and helping to plan the conference.
On top of this, I also am a fitness junkie so I knew I had to find time to work out so I decided I would wake up at 5:30 every morning to do my workouts. This way i’d start my day off feeling energized. With workouts comes food so in order not to lose myself to unhealthy eating habits that can become accustomed with someone who is hardly home, I started cooking in bulk and making sure I had enough food for at least four days. For someone like me who eats six to seven times a day in two to three hour intervals, that’s a LOT of food but I had a fitness goal to maintain.
Goal four: Learn about media relations to help me better understand how to reach influencers and an audience.
Goal five: Get more defined and build more muscle
Lesson five: Prioritize! Prioritize! Prioritize! I knew that if I wanted to achieve all my goals this summer then I would have to prioritize so I cut out a lot of TV and replaced that time with a lot of reading. I only selected three shows to watch religiously. This is a big deal for me because I used to watch a lot TV! I’m talking close to 20 shows haha.
Lesson six: Take care of your body. Just because you are ambitious doesn’t mean you shouldn’t treat your body right.
I started doing research on podcasting and during one of the weeks of my research, one of the internet entrepreneurs I follow religiously Sean Malarkey announced he was partnering up with Kris Gilbertson for a webinar to discuss podcasting and I knew I had to attend. I attended and immediately enrolled in Kris’s Podcast school. This of course would take another chunk out of my day but I knew it was worth it.
I should pause here and say that at no time was I feeling over worked and there are are a couple of reasons why. I loved what I was doing so it didn’t feel like work and I was taking care of my body by eating right and working out.
Lesson seven: It’s very important to be passionate about what you are doing you often feel more productive.
Along the way I decide it would be fun to write another book. This time a fictional book about a character that would loosely have elements of myself. Why? because I like writing and I always wanted to be a published author so why not. I also decided that it was best to start rebranding my website and shift my focus to talking more about third culture things.
Goal six: Write a fiction book
Goal seven: Rebrand my website
So there you have it seven goals and four months to complete them?! How would I accomplish all this. I had to learn how to delegate and multi task even more than I could.
To delegate I started using Fiverr for almost everything that I did not need to do myself. Fiverr essentially brings together a network of freelancers that can do almost anything so I used Fiverr for aspects on my podcast I was not good at so the artwork, intro & outro, editing and some research for topics I discussed in the summer.
While things were working on Fiverr, I was focusing on other things like writing books and networking online. By the time some of the work was done on Fiverr, I had done about five to six things simultaneously. So how did I do?
Goal 1: Here’s the eBook-So far it has introduced me to a lot of people who share similar experiences with me and I have made new friends because a lot of people identify with what I wrote. (Way more than what I was hoping for)
Goal 2: Here’s the podcast. I am probably most excited about this because I got the most resistance from this and so far it has ranked at one point as the number one podcast in my category and overall is doing well on iTunes
Goal 3: The inaugural career week just wrapped last week and it ended up being a success. The students liked it and I learned a lot about leadership and event planning.
Goal 4: I applied lessons I learned from media relations during my summer internship to get published in an amazing travel magazine. You can read the articlehere.
Goal 5: My goal of building lean muscle and becoming more defined was met and surpassed!
Goal 6: I just submitted the first draft of my first fiction book to a publisher
Goal 7: This is what my rebranded site looks like www.tayorockson.com.
I decided to write this because I believe in the power of the human spirit. I wholeheartedly if we put in the work ethic, discipline, and time while seeking mentorship we will be able to achieve our dreams. Some days will be long and hard but your passion will fuel you to where you need to be. Being realistic keeps you average. The wright brothers decided to build a plane that defied gravity. NOT REALISTIC! but now we have all sorts of planes and it is the safest form of travel. Thomas Edison developed the light bulb after many failures. NOT REALISTIC! And now a lot of people can’t imagine living without electricity.
Over the summer I came up with my mission statement: “Use Your Difference To Make A Difference” and now I live by that everyday.
What are your dreams? What are your ambitions? Write them down and go do it! Share your goals and aspirations I want to hear!
Tayo Rockson is an author, podcaster, and digital marketer. Born in Nigeria and raised throughout Africa, Europe, North America and Asia, Tayo’s upbringing as a global nomad and Third Culture Kid gave him a unique perspective on life and he has remained committed to building the next set of global leaders. He hosts a podcast called As Told By Nomads and he regularly writes atwww.tayorockson.com/blog. Like his page on Facebook, and follow him on Twitter.