Designer @ Booking.com
To sum up — I want to confidently say this about any email we send out: This email is relevant, personal and engaging because it offers clarity, control and inspiration.
…ng.com). Sometimes it’s things the team already tried, sometimes my ideas are stupid or impossible. Most of the time I’m wrong. But I can promise there’s a lot of value in a fresh, critical look.
Don’t measure your success against the success of someone else with a different audience. Measure your success against how well you served content to the people who are in *your* audience.