Tom BedwellThe Mindfulness of Content MarketingIn my last article I discussed the problems with skipping content strategy during the process of developing content in support of a…Jan 8, 2017Jan 8, 2017
Tom BedwellA Pragmatic Argument Against Commodity ContentI believe it was Ludwig Wittgenstein who coined the term “Captain Obvious” when he noticed that the solitaire app he was installing was…Nov 24, 2016Nov 24, 2016
Tom BedwellBuckle up for the buckle because here it comesOpening a blog with a reference to Viktor Frankl’s book Man’s Search for Meaning could be a quick way to lose readers. After all, we live…Nov 17, 20161Nov 17, 20161