Boston Entrepreneur, husband, father and dog lover.
Traditional closed-loop marketing is a data driven approach to marketing, connecting the end results of…
Customer Lifetime Value 2.0: A Forward Looking Metric`
Customer Lifetime Value(CLV) is the most insightful and dynamic KPI for any company. I say this because customer lifetime value is the most customer centric metric a company can calculate. The unfortunate reality is that the common use cases of customer lifetime value…
Segmentation gives relief from “needing to be everything to everyone”. Companies who strategically divide their user base achieve more effective results. When an engagement plan or retention strategy is narrowly focused on a…
Every digital publisher should be leveraging an ad network mediation tool to increase ad inventory returns. Mediation by itself though is just a tool. Without a strategy to go along with it, publishers will never maximize ad revenues.
