ThomasWhat is Closed-Loop Marketing?Traditional closed-loop marketing is a data driven approach to marketing, connecting the end results of every campaign back to the…Nov 20, 2017Nov 20, 2017
ThomasCustomer Lifetime Value 2.0: A Forward Looking Metric`Customer Lifetime Value(CLV) is the most insightful and dynamic KPI for any company. I say this because customer lifetime value is the most…Nov 20, 2017Nov 20, 2017
ThomasSegmentation Means Not Having to be Everything to EveryoneSegmentation gives relief from “needing to be everything to everyone”. Companies who strategically divide their user base achieve more…Nov 20, 2017Nov 20, 2017
ThomasAd network mediation is a tool, Not a strategyEvery digital publisher should be leveraging an ad network mediation tool to increase ad inventory returns. Mediation by itself though is…Jan 21, 2016Jan 21, 2016