Thomas BensoussanCartier’s Love Bracelets, crossing generations since the 70’sCreated by Cartier in New-York during the 1970’s, the Love Bracelet was described as the “symbol of love and commitment”. This piece of…Sep 20, 20161Sep 20, 20161
Thomas BensoussaninGlobal Luxury ManagementFujifilm X-100, a concentrate of technology in a vintage case, for 100% of content creationCreating contents on social media is one of the main jobs a company has to do to gain popularity online. But what is exactly a social media…Sep 14, 2016Sep 14, 2016
Thomas BensoussaninGlobal Luxury ManagementSocial media commitment : between accuracy and blurringToday, companies and brands are more and more present on social media such as Twitter, Facebook or Instagram. Social media represent the…Sep 7, 2016Sep 7, 2016
Thomas BensoussaninGlobal Luxury ManagementCartier, more than a jeweler or a watchmaker … the new “Hitch” of our timeAfter spending some time in the US, I learnt one thing from walking in the streets of New-York or Raleigh: young ladies (between 25–35)…Aug 31, 2016Aug 31, 2016
Thomas BensoussaninGlobal Luxury ManagementWhen giants of wine face social media, choosing the right path is no easy matter« Château Haut-Brion mille neuf cent cinquante neuf (1959), magnificent wine. I love French wine, like I love the French language. »Aug 23, 20162Aug 23, 20162