7 Reasons Why Food Service Industry Should Use Outdoor Advertising in Dubai?
Dubai is the fastest growing city in the Middle East region. Strategic location, a booming oil industry, excellent infrastructure and liberal government policies have elevated Dubai as a major business center. Food service industry in Dubai has also shown a tremendous growth in the last 3 years. The small and big food brands in Dubai are also expecting good returns in the upcoming years. The marketing team is applying innovative strategies to market the business.
Outdoor mediums are one of the most effective mediums to promote the brands at a wide scale. Even with the growth of technology and digital marketing, outdoor advertising in Dubai continues to prove their effectiveness in branding the businesses. One of the main reasons of the same is that the city offers various strategic outdoor locations that have huge potential to make people aware about the brands. Look at some more reasons that explain why outdoor mediums promote business effectively.
- Connectivity is the main feature of the city. Each small town in the UAE is connected to Dubai. Highways and other high-traffic areas of the city offer various strategic locations that provide greater visibility to the brands.
- Around 80% population in the city spends maximum time outside their homes. While going office, schools and other destinations, people mainly use highways and other crowded areas of the city. Billboards which are placed at such locations offer greater visibility to the advertisements.
- When it comes to billboard advertising in Dubai, top advertising agencies have a lease of prime locations of the city. So, it is not so difficult to get desired location for the placements of billboard signs.
- Outdoor advertising is one of the most cost-effective mediums. The effective use of modern technology enables advertisers to produce billboard signs, banners and posters in less time and money.
- New printing technology also enables entrepreneurs to deliver creative designs and brand messages effectively. Captivating advertisements encourage people to remember the ad for a long time. It creates a great possibility that they demand for the same product when they go to a store for shopping.
- The Dubai Airport terminal is a great platform to promote luxury food brands. On an average 65% passengers come to Dubai from all over the world for business, tourism and taking advanced healthcare treatments. 80% of them travel frequently to Dubai. So, airport advertising is also a great way to reach out your brand information to them.
- Outdoor ads are difficult to ignore. So, they assure greater visibility to your brands as compared to the other commercial mediums.
