Experts’ Insights on How to Choose an Ideal Billboard Location

Billboard advertising has been an effective form of outdoor advertising. According to the outdoor advertising companies in Dubai, over 3.7 billion dollars are spent on outdoor advertising Dubai and 70% of those outdoor ads are created in the form of billboards. Strategic locations and creative ads create a successful billboard campaign which generates great amounts of sales.

Location is the key when it comes to conducting an effective billboard campaign. For choosing great locations you need to do research about the industry of respective companies. After deep research, do the groundwork to find great outdoor locations. Here are some tips that would help you to choose the ideal outdoor locations for billboards.

Ensure visibility: Billboards which offer limited visibility cannot generate great awareness about the businesses. So, while finalising location, visibility of the billboard ad should be a top priority for every marketing campaign. Experts state that front-facing billboards increase the visibility of the ads on a wide scale. It is logical that commuters do not go out to view the billboard ads. So, front facing locations make billboard advertisements readable in just a few seconds.

Placing billboards at a readable height: It is necessary to place billboards on proper height to get maximum exposure. According to the experts you can get maximum impact at 1–3 metres. So, it is necessary to set billboards accordingly. Apart from this, inspect the locations from all sides which helps you to identify obstacles like trees, bushes or tall buildings. Visibility interference decreases the impact of the ad.

Traffic count of location: Billboards are generally placed on highways and crowded area of the cities in order to get wide exposure to the brands. Apart from this, you need to consider traffic count of that particular area. You can check out local authority traffic profiles and get to know the official counts of traffic.

Know about your audience: Conveying brand message to the right people ensures you to increase brand recognition in the market. Not everyone is ideal for your business, so it is necessary to reach out your brand message to the right people. For example, if your product is made for teenagers, then placing billboards near high-schools or colleges would help you to reach out your product to the right audience.

So, it is indeed important to have a good understanding of your target group. You can analyse your target audience as per various factors such as age, education, gender, average income and relationship status and then choose locations accordingly.