What Kinds of Billboard Ads are Popular in Dubai?
Billboard advertising is the most influential way to get a message to the masses. Especially in the UAE, advertising agencies in Dubai mostly go for outdoor billboards for branding. The key locations with a wide and clear visibility to the commuters is the main reason behind the popularity of billboards in Dubai and the UAE.
Impactful messages and images with the help of advanced and innovative techniques result in the attractive and interactive boards. As a result, you can find many intelligent placements of billboards. This includes small and large indoor placements with static billboards to a large digital billboards. Look at the following types of billboards which are seen in the key highways and streets of Dubai.
Wide overpass billboard signs: It is a very common format which is mainly seen in Dubai, Abu Dhabi and even other Middle East countries. Breadth wise they are very wide so naturally drivers can easily see the message form a certain distance. A long width allows travelers to view the full message. One of the key benefits of such billboards is advertisers can convey long message which consists of more than 8 words.
Lamp post advertising: The lamppost is purchased in generally a series format. In Abu Dhabi, brand owners can book at least 10 or more lamppost at a time for a particular area. Repetition is the key component of lamp- post signs. Commuters can see them at many times which increases the chances of remembering the ads. This medium is best especially for small and medium companies. Companies who have a low budget of advertising, they can market their product with this cost-effective medium.
Building face boards: Boards which are located on the sides and faces of the building are commonly seen in UAE. It is also a popular trend of the OOH advertising sector of Dubai. Due to their large size such billboards are hard to ignore. Spectacular size of the board offers wide space to express the brand message. People even can read them from a specific long distance. While advertising mobile network company, advertisers can make people aware about some attractive tariff and net plans by showing them on boards.
Extra wide billboards: The enormously wide billboards on the side of freeways are included in this format. They are mainly located in heavy traffic areas. These are quite expensive but offer wide exposure to the brand. The messages are easy to read from any angle. Leading companies with huge advertising budget usually go for extra wide billboards.
Airport billboards: If the brand owners want to introduce their product to new visitors of the city, airport billboard signs are the best way to make a first impression of the brand. The size of airport billboards varies from availability of space.
