Tania BiswasSix Consumer Personas in the Post-Covid WorldIt would be remiss for marketers to assume that customers will go back to their “normal” lives and behaviors in a post-Covid world.Jun 30, 2020Jun 30, 2020
Tania Biswas8 Stories of Resilient Small BusinessesFlexibility is key as “old” rules no longer apply.Jun 8, 2020Jun 8, 2020
Tania BiswasCan you Covid-proof your brand?Understanding your brand’s relationship to cultural and societal shifts and responding to this pandemic in a strategic manner is critical.May 25, 2020May 25, 2020
Tania BiswasSeven new behaviors that will become habits in the Post Covid worldPsychological research shows that it takes an average of 2 months for a new behavior to become a habit.May 12, 2020May 12, 2020