Cory BrownThe New York Times uses spam to reach 17 million newsletter subscribersThe New York Times got a lot of buzz last week when it claimed a whopping 17 million subscribers to “The Morning.” The thing is? 17…May 12, 2020May 12, 2020
Cory BrownTo succeed with reader revenue, you must get out of the building and actually talk to readersDamon Kiesow has a fantastic report up at American Press Institute: “What it takes to shift a news organization to reader revenue”. You…Oct 4, 2018Oct 4, 2018
Cory BrownNot all that glitters is innovative.Last week, guitar maker Gibson filed for bankruptcy. As Matt LeMay points out in his post, there are lessons here on corporate innovation.May 7, 2018May 7, 2018
Cory BrownFacebook isn’t for sharing – with publishersLike many media professionals, I’ve been thinking and reading about the changes Facebook is bringing to the News Feed, and how it will…Jan 21, 2018Jan 21, 2018
Cory Brown3 lessons Austin Monitor has learned from growing an audience for non-profit online journalismHarvard’s Nieman Lab recently covered Austin Monitor, the non-profit news site that covers local city and county government in Austin…Aug 3, 2016Aug 3, 2016
Cory BrownJos. A. Bank ends one bad marketing ploy — gets three more free.Men’s clothing retailer Jos. A. Bank is retiring it’s famous “Buy 1, Get 3 Free” sales, after receipts fell 9.4% in Q2. It’s about damn…Nov 9, 2015Nov 9, 2015
Cory BrownUsing feedback to build trust and strengthen teamsStrong teams and strong relationships require trust. Easy, right? Of course not. In any organization, there is history, politics and even…Sep 22, 2015Sep 22, 2015