Congrats, You Got iPhone X. Here’s What The Rest Of The World Buys.

Here’s the thing. iPhone X is out, and millions of people, led by tech pundits, Instagram influencers, and the bourgeoisie public have all purchased one.

It’s a $999 phone, that tends to look more like a $1,500 phone, when you add up mandatory storage bump, AppleCare, Apple-supplied case, and taxes. You get the latest and the greatest. So true to the word of William Gibson, the future is already here — it’s just not very evenly distributed.

While you may, along with several millions, enjoy the benefits of being in this definitely grand and utopian future, the rest of the world gets to enjoy smartphones too. Just not the iPhone.

In fact, the current hottest selling smartphone in India, the second largest smartphone market in the world, with over 40 million phones sold last quarter, is likely to have these specs:

  • Android v6.0 (Marshmallow)
  • Qualcomm Snapdragon 625
  • 4 GB RAM
  • 64 GB Storage
  • 5.5" (13.97 cm) Display
  • Dual SIM

The top selling phones in India are sold between $140 and $210 (without subsidies), and are likely to come from Chinese brands — Xiaomi, Vivo, Oppo, and Lenovo, which are now tearing the market apart.

Meanwhile, in China, world’s largest market of smartphones, with over 100 million phones sold per quarter, top 4 Chinese brands accounted for 68.2% of all sales, confidently, at least for the 2017, led by Huawei.

In fact, in September, China’s best selling phone came with the following specs:

  • Android v6.0 (Marshmallow), upgradable to Android 7.0
  • HiSilicon Kirin 950
  • 4 GB RAM
  • 32 GB Storage
  • 5.2" Display

The price? Huawei Honor 8 is currently sold for just about 11% of what the souped up version of iPhone X would cost.

So congrats on your new iPhone X. Just remember, the rest of the world is only now buying 3 year old technology, and tends to keep it around with longer upgrade cycles. And this is what CEOs and Product Managers around the world should be focusing their efforts on.


Evgeny Tchebotarev is a founder of 12-million-photographers-strong community 500px, backed by Andreessen Horowitz. He is a guest writer for Forbes, and helps other companies unlock 10x potential. He is usually based in Taipei, Taiwan.