Print Marketing Ideas to Promote Your Small Business
Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan.
Printing is more affordable than ever, which means your marketing budget goes even further. You can get inexpensive double-sided business cards on high-quality paper, professional signage that grabs attention, and useful to extend your brand. And many printers, like TCM Copy & Print, offer graphic design services, making it even easier to position your small business as professional, on a small-time budget.
Use these suggestions from marketing experts and small business owners to create and make good use of offline marketing materials.
Printed Marketing Collateral
Business Cards & Loyalty Cards: These little pieces of paper really pack a punch. Customers can grab a few to share with friends, and you can hand them out at expos, professional meetings and even social events. “When you hand me your business card, you create a mental and visual link,” says Monica Doss, entrepreneur in residence at Wake Forest Innovations in Winston-Salem, N.C. “Even after I’ve added you to my contact database, I keep your card.” Wallet-friendly loyalty cards are cost-effective incentives that encourage repeat business and build fans. Choose a nice promotional item to reward customers when their cards are complete, or offer free or discounted product from your inventory.
Pro Tip: For a more impressive look, go for a coated or glossy stock paper, or make your business card do double duty by using the backside as an appointment card.
Posters & Banners: Large-format graphics get attention and allow you to show off products or announce a special offer or promotion. “Use oversize format printing to make a full-colour poster for an upcoming event,” suggests Jon Feagain, art director of Adhere Creative in Houston. “Mounted oversized prints on foam make perfect store signage,” Feagain adds.
Brochures & Flyers: Even in this day of digital and mobile everything, these printed marketing collateral materials are still important marketing tools. Brochures and flyers are important as a way to present your information quickly and remind your customers about your products and services. You can deploy these materials in direct mail marketing campaigns to prospective or current customers, or use brochure holders to display the materials at the front counter and in trade show or expo booths.
Pro Tip: In addition to your messaging, logo and location, include testimonials from satisfied customers, your URL and your social media handles.
Direct Mail: Data from the USPS shows that 79% percent of consumers read or scan advertising mail and find direct mail more convenient than going online. And the Direct Marketing Association found direct mail marketing is seven times more effective than all digital channels combined. You can design brochures and flyers to be sent through the mail, or use these other options for a small business direct mail campaign:
- Branded Envelopes & Letterhead: Investing in high-quality envelopes and letterhead emblazoned with your small business’s logo is always a smart decision. The envelopes establish a good first impression for direct mail campaigns, as well as when mailing invoices, gift cards and correspondence.
Consider using TCM Copy & Print, for your small business printing requirements. Simply inbox us your contact details on Facebook and we’ll call you.
Original post on http://www.staples.com/
