5 years ago, in 2014, Buffer released their public dashboard of revenue allowing anyone to see what they were making. Since then, many others have followed — ConvertKit, RightMessage, Transistor.fm are just a few names featured on the Baremetrics list of ‘Open Startups’. …

Last week, Mailchimp made their biggest pricing change in the past 2 years as they look to move away from being seen as ‘just an email marketing platform’ and instead, pivot to a CRM (Customer Relationship Management) Platform. Though pricing changes like this aren’t unusual, software companies regularly increase their…

At EmailOctopus, we’re incredibly passionate about side-projects, after all — the platform started out as one over three years ago. …

Many sites now feature real-time updates on the status of orders, letting you know when somebody else has purchased an item. They can be implemented with the aim of driving urgency and providing social proof, “if other people are purchasing this, then it must be good”. Whilst consulting at a…

When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to…

When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to…

Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. …

When we first added pricing to EmailOctopus in late 2015 our philosophy behind the pricing was simple. To be significantly cheaper than our competitors. It’s worth considering, at the time, the platform was only a side-project alongside the salary and security that a full-time role could offer. The money provided…

We’ve just launched a couple of minor updates to the EmailOctopus platform to help your email marketing workflow. Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well…