Timo de GrootDiscover the motivations behind human behaviour with Values ModesAn incredible 95% of our decisions are made subconsciously. In other words, we do not actively think about something before we make most…Nov 21, 2019Nov 21, 2019
Timo de GrootPersonalising digital communication for a more efficient customer journeyAs digital copywriters, we write web texts that score in Google and motivate our readers to act. But how do we make sure that the right…May 6, 2019May 6, 2019
Timo de GrootNeuromarketing: hack the subconscious of your client and maximise the impact of your messageWe like to believe that we are rational beings who make conscious choices and exercise free will. But did you know that 95% of purchasing…Feb 17, 2019Feb 17, 2019
Timo de GrootinChatbots LifeThe copywriter is dead, long live the robots!Let’s not mourn the past but be content with what’s happened and grateful for the happiness we’ve experienced. Today, we say goodbye to…Sep 10, 2018Sep 10, 2018