(Hint: They should be a team of trailblazers, veterans, and true partners.)

Finding a good agency is tough. It can feel like every agency has the same pitch… And when everyone says the same things, no one sticks out. This makes it difficult to find unique value.

In emails, on websites, in conversions, you’ve probably read or heard things like:

Our exclusive, proprietary tool is the most cutting-edge, innovative, and robust solution of the future…

We are a dynamic partner who leverages data-driven processes to empower and accelerate your business…

We are a full service agency, a team of dreamers seeking a strategic partnership to bring disruption into the marketplace…

How cliche…

Does advertising even work anymore? Is it even worth it amidst the endless feed?

Is it possible to capture meaningful attention these days online?

Does advertising even work anymore? How can a serious brand compete with the likes of Snapchat Discover, Tik Tok, Instagram Reels? There’s so much clutter AND so much great content. Is it even worth it amidst the endless feed?

Silly questions. Of course it’s worth it.

Of course there’s a way. Several, actually. The online ecosystem has grown more complicated, and that’s a good thing. It means that, when done correctly, you waste fewer ad dollars reaching the wrong people.

There are always new, emerging, platforms, and there are new…

The start, stop, start, stop of “multitasking” is tough on the brain.

Multitasking is a myth. Seriously.

The human brain (literally) cannot devote attention to more than one thing at a time. Instead, we rapidly switch tasks, even if it feels instantaneous. When we move from listening to a song to texting to FaceTiming, our brains start, stop…and start again.

Psychology Today offered a particularly interesting “test” to prove this years ago. To try it for yourself, you’ll need paper, a pen or pencil, and a timer. (Your phone works fine.)

Task 1

  1. On a piece of paper, draw two horizontal lines.
  2. Then time the following two tasks. On the first line…

Which has the longer attention span? Humans…or goldfish?

Five years ago, in 2015, Microsoft published its findings from a study on concentration. The conclusion?

Humans have a shorter attention span than a goldfish.

According to the study, “The average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds (1 second shorter than a goldfish!).”

Nearly every major news outlet picked up the story and published with fervor. The headlines were simply too juicy to pass up.

Challenge what you think you know about buyer personas.

We’ve all read headlines like the following.

  • How to Create Detailed Buyer Personas for Your Business
  • The Beginner’s Guide to Creating Marketing Personas
  • Target Audience Personas: The Benefits of Persona Development
  • How to Create Content Personas That Help Everybody
  • Here Are 10 Buyer Persona Examples to Help You Create Your Own

And these are just from some of the industry leaders like Buffer, HubSpot, Alexa, and the Content Marketing Institute. Seemingly everyone in the marketing world buzzes around “personas” like bugs and a light source.

HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on…

Those of us in the world of marketing and advertising have heard it for years. The “agency of record” client relationship is dead. Sounds apocalyptic, right?

This sentiment stems from the growing tide of transactional relationships that many businesses seek from agencies today. They contract for one campaign, a season, rebranding work, a new logo. The longitudinal, long-term strategic alignments of old seem to have fallen by the wayside.

Sure, the “Mad Men” days of three-martini lunches and decades-long working relationships may gone…but that does not mean that brands and companies cannot align with agencies for times spanning years, not…

Our differences make America great already. (photo cred johnlund.com)

Two nights ago, I attended a speaking event from UW’s Distinguished Lecture Series titled Islamophobia in America. Iranian-American Reza Aslan, an acclaimed thinker, writer, professor, speaker, and advocate for basic human rights, spoke about a topic that is…hot hot hot.

For the last two months, Americans have lived in a general state of turmoil. For some, that turmoil has been painted in utter disgust of the stories presented in mainstream media. For others, great uncertainty about protection of their civil liberties. For others still, angst about grand promises made along a long and winding campaign trail. …

Kudos to Medium for keeping it pure.

After years of consuming encouraging and transformative content on Medium, I thought I might finally join the team by contributing. That’s not to say that my stuff will encourage or transform others, but I’m excited to join the beautiful conversation that Medium facilitates.

I have have too many ideas swimming around in this lopsided head of mine. Truthfully, I don’t know if they’re good, bad, or sideways. I don’t intend to pontificate here. Rather, like many, I see Medium as an outlet to get my ideas on (digital) paper. If they hold water down the road, perhaps there’s something there.

Travis Biechele

Thinker, writer, athlete, cook, teller of dad jokes, and soup enthusiast.

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