Designer for NYT by day. Assistant editor for @Contents and @codex by night. Compulsive finder of things on the internet.
…you ask a user to drive out to your headquarters / click a link to your website to complete a task? We like to ask: would the task take under 2 minutes, and benefit from happening in the context of the conversation?
…is that you will end up making more wrong decisions, but when you do, they’re likely not important. The upside is that you will end up making more decisions, which as a PM means you’re creating more output.
This reveals something counterintuitive about decision making: your goal shouldn’t be to always make the right decision, it should be to invest the right amount of time in a making a decision relative to its importance.